Quick Project Search


| Back |

Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 101. ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOL...
    » Background of the Study Every organization must recognize that the success of any manufactured product or service rendered depends on its level of acceptance in the market. The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years,...Continue Reading »

    65 pages |  80 engagements | 

  • 102. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES IN PORT HA...
    »   Background to the Study Business environment throws dynamic challenges in the form of ever growing competition. Product and brand extensions pose a challenge in terms of getting customer attention. Marketing metrics become a serious concern for marketers, who apply a variety of tools to overcome the competition. Advertisement is a vital tool used by marketers to sell their products or services....Continue Reading »

    65 pages |  94 engagements | 

  • 103. BRAND IDENTITY AND MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCI...
    » Background of the Study Sheldon, (2002) defined a banking business as to receive money from customers and to collect instruments representing money from customer on the understanding that the money will be refunded or collected either on demand or at some definite date agreed upon between union and his customers. From the above, the core activity of a bank is funds intermediation which entails mob...Continue Reading »

    65 pages |  103 engagements | 

  • 104. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES...
    »   Background of the study  Brand equity is a valuable intangible asset for many successful companies in marketplace competition (Voleti, 2008).The brand equity generates a type of added value for products which help companies' long term interests and capabilities (Chen, 2008).  Establishing strong brand is a strategic priority for many companies since general beliefs indicate that powerful bran...Continue Reading »

    65 pages |  106 engagements | 

  • 105. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN P...
    »   Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor in the area of marketing in any organization whet...Continue Reading »

    65 pages |  71 engagements | 

  • 106. PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPAN...
    » Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic and technical characteristics which give rise to com...Continue Reading »

    65 pages |  69 engagements | 

  • 107. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE S...
    »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY It is not enough for a business to have good products sold and services rendered at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as “promotion”. Although promotion is not done only for these factors but for other such as to...Continue Reading »

    65 pages |  113 engagements | 

  • 108. CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
    » CHAPTER ONE INTRODUCTION 1.1           BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines a brand as a name, term, design, symbol or any feature that identifies one seller’s goods or services as distinct from those of other sellers. The legal t...Continue Reading »

    65 pages |  61 engagements | 

  • 109. PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
    »     CHAPTER ONE INTRODUCTION 1.1       Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to customer (p...Continue Reading »

    65 pages |  74 engagements | 

  • 110. EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING
    »   CHAPTER ONE INTRODUCTION 1.1            Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would be simpler if industry was not continual state of ...Continue Reading »

    65 pages |  66 engagements | 

  • 111. THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF CONSUMER ORIENTED PRODUCT
    »     CHAPTER ONE 1.0    INTRODUCTION The need to study this topic, the effectiveness of advertising in the marketing of consumer oriented product in Nigeria is very vital to identify the impact advertising has on sales volume, especially the sales volume of 7up bottling company Plc,a company in Nigeria which has a competitive market environment.           In the early 1960s the econom...Continue Reading »

    65 pages |  89 engagements | 

  • 112. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGA...
    »   CHAPTER ONE INTRODUCTION 1.1      Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity is described as any famous and influential person ...Continue Reading »

    65 pages |  106 engagements | 

  • 113. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK...
    »   CHAPTER ONE INTRODUCTION         The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was necessitated by the desire to outsell the other in the consumer market, since soft drinks are competitive products. In order to maintain a stronghold of their various market segments, or even to widen an existing market, different...Continue Reading »

    65 pages |  -1 engagements | 

  • 114. THE IMPACT OF FINANCIAL ACCOUNTING REPORT ON THE CORPORATE PERFORMANCE
    »   CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The impact of financial accounting reports on the corporate performance is becoming more apparent to users groups of financial statements. Accounting is not an exact science neither is business operations without some subjective and judgmental errors when it comes to reporting them. A financial report therefore is a document statement which infor...Continue Reading »

    65 pages |  -1 engagements | 

  • 115. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS
    »   CHAPTER ONE INTRODUCTION        The dynamic role of small scale industries as engine of growth in developing countries has long been recognized. According to Ukeje (2004:108). It’s accelerative effect in achieving macro economic objectives such as full employment, income distribution development of local technology, as well as diffusion of management skills and stimulation of indigenou...Continue Reading »

    65 pages |  -1 engagements | 

  • 116. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT
    »   CHAPTER ONEINTRODUCTION:The product or watchword for marketing has to be associated to “innovation or die.This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981).Definitions1. Offering new improved products for present markets.2. A strategy of selling a new product to existing markets.3. A state of creating new pro...Continue Reading »

    65 pages |  -1 engagements | 

  • 117. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABIL...
    »     CHAPTER ONE INTRODUCTION         The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko). Woodruff (1997) defines profitability as the ability of an investment or a company to make a profit after costs. Overhead, etc. profit on the other hand, is the difference between t...Continue Reading »

    65 pages |  -1 engagements | 

  • 118. CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE COMPANY
    »   CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Tax is one o the main source of Government Revenue. It is a strong social and economic tool of the government in regulating the economy and maintaining health social like of the citizens. Tax can be defined as a compulsory payment by individual and companies to the state to enable her attain the National goals objectives. Tax is a non punitive bu...Continue Reading »

    65 pages |  74 engagements | 

  • 119. ADVERTISER'S PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE AND REASONS
    »   CHAPTER ONE INTRODUCTION 1.1  Background of Study An advertiser can be defined as a person, organization or company that places advertisements in order to target audience or customers. The entire business of a commercial organization or company starts with advertising. That is to say that the rise and fall of the profit of a company depends solely on the expenditure incurred by the advertiser....Continue Reading »

    65 pages |  -1 engagements | 

  • 120. MARKETING MANAGEMENT AS A REALISTIC APPROACH TOWARDS ORGANISATIONAL SUCCESS
    »    CHAPTER ONE 1.0    INTRODUCTION Marketing has been viewed from different standpoints as being vital for the attainment of individual or corporate objectives. Since marketing deals more with satisfaction and exchange. It therefore becomes very essential that such marketing activities be properly managed to realize any defined objectives set either by individual or any given organization. In...Continue Reading »

    65 pages |  70 engagements | 


Searching makes things a lot easier.. Search for what you are looking for

Quick Project Search