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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 101. THE IMPACT OF PRICING IN MARKETING OF COKE

    » ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev...Continue Reading »

    65 pages |  164 engagements | 

  • 102. THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUD...

    » ABSTRACT    The study was carried out to find out the roles of sales promotion in the purchase intent of Goko Cleanser among students of Federal polytechnic, oko . The case study of Dr. iguedo Goko Cleanser Company Akwa Ibom, Uyo. Marketing is the ,management process aimed at identifying, anticipating, analyzing and satisfying human needs and wants through exchange as  efficiently and effecti...Continue Reading »

    65 pages |  146 engagements | 

  • 103. THE IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS

    » ABSTRACT This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation of the study. The theoretical review supports applying analysis techniques based on structural equat...Continue Reading »

    65 pages |  127 engagements | 

  • 104. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALE VOLUME

    »   ABSTRACT   The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non personal information which is directed to the consumers or target audiences through various media in order to present and promote a product, services a...Continue Reading »

    65 pages |  220 engagements | 

  • 105. THE EFFECT OF PHYSICAL DISTRIBUTION ON THE SALES VOLUME OF BEVERAGE

    » ABSTRACT The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by the company to get its product to the ultimate cons...Continue Reading »

    65 pages |  334 engagements | 

  • 106. THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA

    »   ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the exploitative pricing of imported goods in Nigeria. ...Continue Reading »

    65 pages |  191 engagements | 

  • 107. THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE

    »   ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This research intend to identify that television adv...Continue Reading »

    65 pages |  153 engagements | 

  • 108. THE EFFECTS OF MOTIVATIONAL POLICIES AND PRACTICES ON SALES FORCE IN NIGERIA BAN...

    »   ABSTRACT The role in which adequate and equitable motivational policies in the life of sales force in an organization cannot be overemphasized. It leads to increased in sales productivity which will result to growth and progress of  the organization in question. This study is an attempt to investigate on motivational compensation policies and practice in the First bank of Nigeria Plc. Nnewi Br...Continue Reading »

    65 pages |  122 engagements | 

  • 109. IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE

    »     ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate affairs department that performs public relati...Continue Reading »

    65 pages |  163 engagements | 

  • 110. AN EMPIRICAL ASSESSMENT OF THE IMPACT OF OIL SHOCK ON STOCK MARKET

    »   CHAPTER ONE INTRODUCTION 2.1 Background of the study Following the discovery of crude oil by Shell D, Arcy Petroleum, pioneer production began in 1958 from the company’s oil field in Oloibiri in the Eastern Niger Delta. By the late sixties and early seventies, Nigeria had attained a production level of over 2 million barrels of crude oil a day. Although production figures dropped in the eight...Continue Reading »

    67 pages |  142 engagements | 

  • 111. THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER

    »   ABSTRACT This study is designed to find out the role of public in consumer acceptance of pure water in Anambra State. It retrieved how to establish and maintain mutual relationship between and organization and Rock Tama Water Industry was used as a company or reference for the study should be use to judge the activities of the company in the consumer goods industries. The researcher makes use o...Continue Reading »

    65 pages |  129 engagements | 

  • 112. DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER

    »   ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising strategy adopted in the sale of consumer goods, a ca...Continue Reading »

    65 pages |  140 engagements | 

  • 113. PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGE...

    »                         ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which among ...Continue Reading »

    65 pages |  155 engagements | 

  • 114. AN ANALYSIS OF THE ROLE OF PARKAGING IN MODERN MARKETING

    »   ABSTRACT This research work analysis of the role of packaging in modern marketing was carried out at Ibadan at Oyo State, with particular reference to Iso glass plc. The work was done to examine the role of packaging in the company in the process of the work the research divided the work into the introduction of the problem and some term defined, in chapter two research revealed books which cen...Continue Reading »

    65 pages |  152 engagements | 

  • 115. AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTUR...

    »                     ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which among other ...Continue Reading »

    65 pages |  125 engagements | 

  • 116. AN ANALYSIS OF PACKAGING AS A PROMO TOOL IN THE MARKETING OF PRODUCT

    »   ABSTRACT This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu). Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use of packaging s a promo tool in the marketing of the product. Its study shows the importance of packaging as promo tool to both the customer and the...Continue Reading »

    65 pages |  141 engagements | 

  • 117. AN ANALYSIS OF IMPACT OF WAREHOUSING IN THE EFFICIENT DISTRIBUTION OF TOILET SOA...

    »     ABSTRACT Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so its either the producers of typewriter  will go out of business or he if fast enough  to switch over to the new way of doing the same thing. The n...Continue Reading »

    65 pages |  132 engagements | 

  • 118. THE EFFECTS OF CARTOON ADVERTS ON CHILDREN

    »              (A CASE STUDY OF TOM AND JERRY)   CHAPTER ONE INTRODUCTION 1.1      Background of the study Children have become MUCH more interested in cartoons, over many years and it has become a primary action to some lives. Typically, Children begin watching cartoons on the television at an early age of six months, and by the age two or three children enthusiastic viewers. This is o...Continue Reading »

    58 pages |  190 engagements | 

  • 119. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY

    » ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry.   This study consists five chapters, the first chapter cover and  introduction of study.  The research problem, objectives of the study, formulation  of  hypotheses, the significance, the limitations and the scope of the study  was also tested in this  chapter.           Chapter...Continue Reading »

    65 pages |  225 engagements | 

  • 120. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE

    » ABSTRACT The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. The primary data was collected from the respondents us...Continue Reading »

    65 pages |  235 engagements | 


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