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Department of Marketing | Final Year Project Topics

  • 81. EFFECT OF FORWARD INTEGRATIONON MANUFACTURING INDUSTRY PERFORMANCE
    » (A STUDY OF CADBURY NIGERIA  PLC)            CHAPTER ONE INTRODUCTION   1.1      BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm's performance. Vertical integration is very common among larger businesses interested in growing their event further. Vertical integration occur when business expand into new areas con...Continue Reading »

    71 pages |  16 engagements | 

  • 82. EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL PERFORMANCE
    » (A CASE STUDY OF ACCESS BANK PLC)   CHAPTER ONE INTRODUCTION   1.1    BACKGROUND OF THE STUDY Customer relationship management has attracted the expanded attention of practitioners and scholars. More and more companies are adopting customer centric strategies, programs, tools, and technology for efficient and effective customer relationship management. They are realizing the need for in depth ...Continue Reading »

    92 pages |  19 engagements | 

  • 83. EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE
    » (A CASE STUDY OF NESTLE NIGERIA PLC)   CHAPTER ONE INTRODUCTION   1.1     BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone the nation in which they operate. They pay an unliving wages to their employees, shareholders dividend are e...Continue Reading »

    97 pages |  16 engagements | 

  • 84. EFFECT OF COMMUNICATION ON ORGANIZATIONAL DEVELOPMENT
    » (A Study of Power Holding company of Nigeria [PHCN])   CHAPTER ONE   INTRODUCTION 1.1   BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication.   The reciprocal process of sharing information through symbols, principally the word communication itself de...Continue Reading »

    88 pages |  16 engagements | 

  • 85. CUSTOMER SATISFACTION AND LOYALTY INLOGISTICS SERVICES
    »  (A Case Study of DHL Express, Lagos)   CHAPTER ONE INTRODUCTION   1.1      BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is significantly less expensive than acquiring newcustomers. Customer loyalty gained importance when the classi...Continue Reading »

    79 pages |  17 engagements | 

  • 86. CRITICAL ANALYSIS ON SALESMANSHIP PERFORMANCE IN MARKETING OF A COMPANY’S PROD...
    » (A CASE STUDY OF UNLIEVER NIGEIRA PLC),       CHAPTER ONE 1.0   INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with the mutual aim of achieving the company’s goals and objectives.   In any business practice, especially in those organization...Continue Reading »

    77 pages |  56 engagements | 

  • 87. ASSESSING THE EFFECT OF RELATIONSHIP MARKETING ON CORPORATE PERFORMANCE IN SMALL...
    »         CHAPTER ONE   INTRODUCTION   1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of a nation’s economy. Small Business Enterprises (SBE's) play a major role in the world economy, and their contribution to economic an...Continue Reading »

    80 pages |  57 engagements | 

  • 88. BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY
    »          CHAPTER ONE INTRODUCTION   1.0      BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is the brand itself that determine if they will succeed or not. It may seem as a simple equation but to i...Continue Reading »

    54 pages |  62 engagements | 

  • 89. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
    » (A STUDY OFDANGOTE NOODLES)        CHAPTER ONE INTRODUCTION   1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought and sold as well as provide the security of sustaine...Continue Reading »

    52 pages |  13 engagements | 

  • 90. AN APPRAISAL OF THE PROMOTIONAL STRATEGIES OF SOFT DRINKS INDUSTRY IN NIGERIA
    » (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)   CHAPTER ONE INTRODUCTION   1.1    BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria adopt many strategies to enhance the sale of their variously branded products, various sales methods such as branding, heavy promotional efforts in form of sales promotion, personal selling, advertising, public relations and publicity are ad...Continue Reading »

    70 pages |  19 engagements | 

  • 91. ADVERTISING AS COMPLIMENTARY TOOL IN MARKETING OF ALUMINUM KITCHEN WARE
    » (A CASE STUDY OF TOWER ALUMINUM)     CHAPTER ONE INTRODUCTION   1.1     BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives. It includes the combination of product, price, physical distribution and promotion; generally referred to as the ...Continue Reading »

    25 pages |  15 engagements | 

  • 92. ACHIEVING CUSTOMER SATISFACTION IN A MULTINATIONAL COMPANY
    »                     (A STUDY OF NIGERIAN BOTTLING COMPANY PLC)     CHAPTER ONE INTRODUCTION   1.1    BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost effective way, it will make profit while continuing to survive and thrive. If for any reason, a business fails to attract or sustain a ...Continue Reading »

    56 pages |  18 engagements | 

  • 93. A STUDY OF EFFECTIVE DISTRIBUTION CHANNEL, ITS EVALUATION AND IMPORTANCE ON MANU...
    »   CHAPTERONE INTRODUCTION   1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The challenge , according to Jeffery Gitomer (2004), is not necessarily to produce the goods or provide one service but take these goods or servi...Continue Reading »

    56 pages |  15 engagements | 

  • 94. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION
    » (A Case Study of PZ Nigeria Plc, Kaduna)         CHAPTER ONE 1.0      INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate product, services and program to serve these markets.   Consumer are the most important things to consider whi...Continue Reading »

    90 pages |  646 engagements | 

  • 95. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGE INDUSTRY
    »   CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and ...Continue Reading »

    115 pages |  663 engagements | 

  • 96. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
    »   CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement ...Continue Reading »

    64 pages |  581 engagements | 

  • 97. DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMERS PRODUCTS
    »       CHAPTER ONE 1.0      Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack. Packaging is the first contact a consumer has with the product, so it is therefore of prime importance that materials are...Continue Reading »

    41 pages |  494 engagements | 

  • 98. APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY
    »   (A CASE STUDY OF SUNGLASS LTD KADUNA)   CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Staton (1964) defines marketing “as a total interaction of business activiti...Continue Reading »

    56 pages |  476 engagements | 

  • 99. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION
    » . A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA   CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix.  Many companies recognizes the need to integrate their various marketing communication efforts, such as...Continue Reading »

    100 pages |  492 engagements | 

  • 100. AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATION ON THE PROFITABILITY ...
    »   CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the pack...Continue Reading »

    63 pages |  464 engagements | 


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