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Department of Marketing | Final Year Project Topics

  • 81. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA
    » PROBLEMS AND PROSPECTS OF MARKETING IN SMALL SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business. Also the study...Continue Reading »

    97 pages |  1,939 engagements | 

  • 82. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR
    » (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually ve...Continue Reading »

    95 pages |  512 engagements | 

  • 83. PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METR...
    » ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literatu...Continue Reading »

    50 pages |  816 engagements | 

  • 84. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS
    » (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving its objectives. In the study some instruments was used in the investigation and they include: oral interview, questionn...Continue Reading »

    55 pages |  906 engagements | 

  • 85. THE IMPACT OF MARKETING MIXIN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES
    » CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, student’s lectures, and marketing p...Continue Reading »

    54 pages |  505 engagements | 

  • 86. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSU...
    » EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marke...Continue Reading »

    78 pages |  1,053 engagements | 

  • 87. IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT ...
    » TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8 Limitation of the study 1.9 Definition of Terms References CHAPTER TWO: LITERATURE REVIEW 2.1 Theoretical Framework 2.2 Factors that contributes to ...Continue Reading »

    71 pages |  2,404 engagements | 

  • 88. PROBLEM AND PROSPECTS OF RETAIL MAKETING IN IMT
    » A CASE STUDY OF NKUTUME ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project w...Continue Reading »

    34 pages |  680 engagements | 

  • 89. MARKETING OF LOCAL MADE PRODUCT
    » A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products. The objectives of the study are as follows: 1. Investigating the marketing...Continue Reading »

    72 pages |  1,378 engagements | 

  • 90. THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU A...
    » ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of aerial detergent companies in Enugu and Abia. The sample for the study is fifty subjects stratified random sampling technique was employ...Continue Reading »

    54 pages |  860 engagements | 

  • 91. EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTR...
    » (A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of custom...Continue Reading »

    72 pages |  1,254 engagements | 

  • 92. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION
    » RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their customers. 3. To identify those problems tha...Continue Reading »

    94 pages |  538 engagements | 

  • 93. THE MARKETING OF EDUCATIONAL SERVICE
    » (A CASE STUDY OF IMT ENUGU) ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and em...Continue Reading »

    110 pages |  580 engagements | 

  • 94. MARKETING OF CATERING SERVICES IN ENUGU STATE
    » (A CASE STUDY OF MR. BIGG’S CATHERING SERVICE ENUGU. ABSTRACT This project work was on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case study. The objectives of the study among other things includes; To determine whether customers are satisfied with the service quality offered by Mr. Biggs in the marketing of catering ser...Continue Reading »

    92 pages |  960 engagements | 

  • 95. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE
    » . (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mer...Continue Reading »

    51 pages |  495 engagements | 

  • 96. THE EFFECT OF AFTER SALES SERVICES ON CONSUMER PATRONAGE
    » (A CASE STUDY OF PZ CUSSONS PLC) ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as delivery, maintenance, installations, guarantees and warranty, on consumer patronage. It further seeks to address su...Continue Reading »

    75 pages |  1,366 engagements | 

  • 97. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS.
    » (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter. Chapter one deals with the nature and s...Continue Reading »

    78 pages |  2,182 engagements | 

  • 98. PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET
    » (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existin...Continue Reading »

    89 pages |  794 engagements | 

  • 99. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE.
    » (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere ...Continue Reading »

    51 pages |  583 engagements | 

  • 100. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE
    » ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were: The main objectives were: To know what market segmentation and positioning is al about as it involves the company under study. To known how the company’s sales is structured. This could be geographically, regionally or customer structured a...Continue Reading »

    88 pages |  1,567 engagements | 


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