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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 81. APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS

    » ABSTRACT The study focused on an appraisal of promotional strategies of barbing salons in Enugu metropolis with particular note on top – class barbing salon in Enugu.The objectives of the study To evaluate the promotional strategies adopted by Top class barbing salon in order to determine their profitability To determine the impact of public relations adopted by top class barbing salon in custom...Continue Reading »

    65 pages |  254 engagements | 

  • 82. PUBLIC RELATIONS AS A MANAGEMENT FUNCTION PROBLEMS AND IMPACT

    » ABSTRACT Public Relations through sometimes over looked is a concept that is almost as old as mankind, the early man in all his naivety built public relations principles in his action he went in search of food.While the woman held forts in the home he led his life alongside animals in the force that is to say that he maintained cordial relationship between his self and the animals in the forest th...Continue Reading »

    65 pages |  230 engagements | 

  • 83. ROLES OF SALE PROMOTION CONSUMER GOODS MARKETING IN NIGERIA

    » ABSTRACT Sales promotion is a very vital activity of any organization, before an organization makes a head way, it must adopt an effective sales promotion strategies for the marketing of its products.This effective sales promotional strategy will help to create adequate awareness of the product and persuade consumers to buy from describe how NASCO Foods LTD., adopted an effective sales promotion s...Continue Reading »

    65 pages |  245 engagements | 

  • 84. PROBLEMS OF SECRETARIES IN OFFICE ADMINISTRATION AND MANAGEMENT

    » ABSTRACT There are four basic elements of office management which include purpose environment means and personnel of these personnel which includes the secretary is the most essential. It is the personal that blend other categories towards achieving the organizational goals.The secretaries shows leadership as far as office work is concerned. According to Taylor (1992) the smooth and efficient work...Continue Reading »

    65 pages |  207 engagements | 

  • 85. APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC

    » ABSTRACT This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution systems are effective and efficiency. In attempting to su...Continue Reading »

    65 pages |  188 engagements | 

  • 86. PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS

    » ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.T...Continue Reading »

    65 pages |  205 engagements | 

  • 87. EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

    » ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.To examine certfically the level of awareness generated to find out the medium through which the awareness was created.The population of study includes the relevant staff and management of First Bank of Nigeria...Continue Reading »

    65 pages |  191 engagements | 

  • 88. CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS

    » ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field.The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were ...Continue Reading »

    65 pages |  174 engagements | 

  • 89. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES

    » ABSTRACT The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire.Data was collected from seven zones such as New Heaven, Asa...Continue Reading »

    65 pages |  249 engagements | 

  • 90. APPLICATION OF MARKETING CONCEPT IN SERVICE INDUSTRY

    » ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow whit lawn dry and dry cleaning services.To carry out he research work some of the find out the problem faced by the from in marketing their service. t ascertain the possibility of applying the marketing concept in service marketing. To recommend efficient and effective ways of marketing lawn d...Continue Reading »

    65 pages |  229 engagements | 

  • 91. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...

    » ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structured questionnaires to complete. Their respon...Continue Reading »

    65 pages |  219 engagements | 

  • 92. EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR DRESSING SALOON

    » ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven.The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public relation adopted by after 8 saloon in ...Continue Reading »

    65 pages |  217 engagements | 

  • 93. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

    » CHAPTER ONE 1.1 INTRODUCTION Communication has become one of the greatest tools in marketing of goods. This important services has to be appropriating proceed in order to attract customer patronage and increase protiability. According to Kotles (1996 P:46) price is the amount of money customers pay for the product or service and the time a place of exchange. Mumer (1994:10) in the quality revie...Continue Reading »

    65 pages |  -1 engagements | 

  • 94. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER ...

    » ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following:a. to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.b. To determine whether the...Continue Reading »

    65 pages |  225 engagements | 

  • 95. EFFECTIVE MARKETING OF TELEVISION SERVICE

    » ABSTRACT The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization.During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objecti...Continue Reading »

    65 pages |  212 engagements | 

  • 96. EFFECTIVE PRICING AN ESSENTIAL FACTOR IN THE PROMOTION OF SALES

    » ABSTRACT The proposed research topic is summarized as follows: Firstly, it is aimed at establishing a coherent and comprehensive definition of pricing, by carefully identifying the parameters. That determines pricing. These parameters profit expectation, market value of the production and government but a few.Also the research work intends to establish the similarities and differences critically a...Continue Reading »

    65 pages |  203 engagements | 

  • 97. DISTRIBUTION CHANNEL STRATEGIES FOR BREAD

    » CHAPTER ONE INTRODUCTIONBACKGROUND OF THE STUDYAs the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided.In the view of Adirika, Ebue and Nnolin (2001) distribution is dem...Continue Reading »

    65 pages |  211 engagements | 

  • 98. MARKETING OF CHURCH SERVICE

    » ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests.The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc and the resea...Continue Reading »

    65 pages |  182 engagements | 

  • 99. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING

    » ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis. (A Case Study of Executive Airline Services) was carried out with some of the following objectives: To find out if the customers are satisfied with the quality and availability of EAS. To determine whether airline users are satisfied with the fare charged by executive airline services. ...Continue Reading »

    65 pages |  165 engagements | 

  • 100. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES

    » ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc maintains a corporate affairs department th...Continue Reading »

    65 pages |  176 engagements | 


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