Quick Project Search


| Back |

Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 81. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF F...
    »   Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermo...Continue Reading »

    65 pages |  57 engagements | 

  • 82. PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS
    » ABSTRACT   This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study re...Continue Reading »

    65 pages |  57 engagements | 

  • 83. THE IMPACT OF INNOVATIVE MARKETING STRATEGIES ON SMALL FIRMS PERFORMANCE
    »   BACKGROUND TO THE STUDYA driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leading to initiative advancement of individuals and organizations. Small firms all over the world furnis...Continue Reading »

    65 pages |  62 engagements | 

  • 84. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES
    »  BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesses. Most of the small and medium sca...Continue Reading »

    65 pages |  58 engagements | 

  • 85. IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER
    »    BACKGROUND TO THE STUDY Packaging is a very important marketing strategy to glamorize product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Packaging should definitely be included in the 4 major P’s of marketing (product, place, promotion and price) (Soroka, 2002). Diana...Continue Reading »

    65 pages |  61 engagements | 

  • 86. EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE OF COCA-COLA PRODUCT
    »   BACKGROUND TO THE STUDY Billboards have been used as an advertising medium for more than a century, and are still used today. Ever since Jared Bell presented large circus posters to the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach (History of OOH, 2015). According to the Outdoor Advertising Association of America, Inc. (2015), “billboards are the l...Continue Reading »

    65 pages |  71 engagements | 

  • 87. AN EVALUATION OF MARKET SEGMENTATION AND IT'S SIGNIFICANCE
    »   Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers was through mass marketing that is offering the same product and mark...Continue Reading »

    65 pages |  64 engagements | 

  • 88. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS
    »               Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt.  The researcher made on indepth study of the various marketing communication tools.  The study al...Continue Reading »

    65 pages |  72 engagements | 

  • 89. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING PRODUCT
    »   ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.    Current, NASCO household products are market leaders in most part of the country .  this study reveals the ex...Continue Reading »

    65 pages |  59 engagements | 

  • 90. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION OF SELECTED EATERIES IN PORT ...
    »   INTRODUCTION 1.1   Background of the Study Customer care Management and customer satisfaction has long been recognized as playing a crucial role for success and survival in today’s competitive market. In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stak...Continue Reading »

    65 pages |  65 engagements | 

  • 91. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKIN...
    »    Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their lifetime value.   Customer Relationship Management...Continue Reading »

    65 pages |  74 engagements | 

  • 92. DISTRIBUTION STRATEGIES AND CUSTOMER SATISFACTION IN MANUFACTURING FIRMS
    »   INTRODUCTION 1.1 Background of the Study As industries engage in production of goods and services, they need to make them available to consumers at the right time right place and at the least cost (price).All these cannot be without effective and efficient system put in place. Distribution strategy is the transfer of products from one place to another or from one manufacturer such as wholesaler...Continue Reading »

    65 pages |  71 engagements | 

  • 93. CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY PERFORMANCE IN THE NIGERIAN FOOD AN...
    »   INTRODUCITON 1.1   Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that because they have a customer service department ...Continue Reading »

    65 pages |  63 engagements | 

  • 94. PRODUCT INNOVATION AND SALES PERFORMANCE OF UNILEVER NIG. PLC
    » Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core competence (Holmesand Hooper, 2000). This concept has been defined as 'something that the organizat...Continue Reading »

    65 pages |  65 engagements | 

  • 95. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARC...
    »  Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). The emergence of broadcast media began in...Continue Reading »

    65 pages |  63 engagements | 

  • 96. PRODUCT PLANNING AND ORGANIZATIONAL PERFORMANCE OF THE NIGERIAN TELECOMMUNICATIO...
    »   Background of the Study Organization’s success not only depends on what organizations currently providing but also depends on how the organizations can make change to improve whatever they are providing from the marketing standpoint, the socio economic justificationfor the existence of any business organization isthe satisfaction of customers’ needs and wants. The organizationalsurvival ove...Continue Reading »

    65 pages |  58 engagements | 

  • 97. THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
    »    Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research and advertising (Wikipedia, 2009). It can also be a process for creating, communicating, delivering, ...Continue Reading »

    65 pages |  53 engagements | 

  • 98. CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTR...
    » Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide the organisation with a basis for sustaining competitive advantage given its valuable and hard to imitate characteristics (Hall, 2003; Barney 2001...Continue Reading »

    65 pages |  135 engagements | 

  • 99. BRAND EQUITY AND MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT
    » Background of the Study Today, company′s real value lies outside the business itself, in the minds of potential buyers (Kapferer, 2002). This is reflected in the value of brands, which are the anchors of company’s value. Products are introduced, they live and disappear but brands endure (Kapferer, 2002). The term ``brand’’ holds multiple meanings. According to John Murphy, founder of Inter...Continue Reading »

    65 pages |  106 engagements | 

  • 100. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTR...
    » Background of the Study The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a new perspective, namely service dominant logic. Service convenience is acknowledged to be increasingly important to customers:yet extant convenience literature offers little explicit discussion of this topic. Consumer convenience in buying and using ...Continue Reading »

    65 pages |  109 engagements | 


Searching makes things a lot easier.. Search for what you are looking for

Quick Project Search