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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 81. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES
    » (A CASE STUDY OF NBL)     ABSTRACT           This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.         The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.         The researcher used the survey research design to execute this st...Continue Reading »

    65 pages |  34 engagements | 

  • 82. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY
    » THE ROLE OF PUBLIC RELATION  AS A  TOOL FOR CUSTOMER SERVICE INDUSTRY (A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS)     ABSTRACT           This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service  Industry ( A case study of NTA Enugu services to some selected financial institu...Continue Reading »

    65 pages |  30 engagements | 

  • 83. HE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE
    » T (A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA) TABLE OF CONTENT   Title page Approval page Dedication Acknowledgement Preface Table of Contents   CHAPTER ONE:         INTRODUCTION Background to the study Statement of problem Working Definition Objective of the study Definition of terms Significance of the study Limitation of the study   CHAPTER TWO:        REVIEW OF RELA...Continue Reading »

    65 pages |  29 engagements | 

  • 84. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ...
    » Marketing Department     (A CASE STUDY OF IMT ENUGU)     ABSTRACT   The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the insti...Continue Reading »

    65 pages |  26 engagements | 

  • 85. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS
    »   (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)         TABLE OF CONTENTS CHAPTER ONE: 1.1       INTRODUCTION                                                                  1 1.2       STATEMENT OF THE PROBLEM                                     2 1.3       OBJECTIVE...Continue Reading »

    65 pages |  -1 engagements | 

  • 86. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE
    » (A case study of Emily Millionaire Enugu)     TABLE OF CONTENTS Title page                                                                                ii Approval page                                                                        iii ...Continue Reading »

    65 pages |  38 engagements | 

  • 87. THE BASES FOR MARKET SEGMENTATION IN A SERVICE ORGANIZATION IN ENUGU METROPOLIS
    »  (A CASE STUDY OF ETISALAT NIGERIA LIMITED)     ABSTRACT Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand as a basis of segmenting a market. Segmentation is a marketing terminology used in the marketing fi...Continue Reading »

    65 pages |  27 engagements | 

  • 88. THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES IN COSMETICS INDUSTRY
    » (A CASE STUDY OF P.Z INDUSTRY PLC)      ABSTRACT This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. This research work have five chapters. Chapter one contains the general discussion to state the problems to be studied and why this...Continue Reading »

    65 pages |  25 engagements | 

  • 89. THE PROBLEM AND PROSPECTS OF MARKETING AUTOMAINTENANCE SERVICE
    » IN ENUGU METROPOLIS     TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents                       CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Many people have myopic ideas about marketing, they misconceive ideas a strategy which applies only to management accounting and distribution trades. Some take it as a skill which ...Continue Reading »

    65 pages |  26 engagements | 

  • 90. ADVERTISING AND SALES OF BEVERAGES
    » IN ENUGU URBAN (A CASE STUDY OF BOURNVITA PRODUCT MADE BY CADBURY NIG. PLC)     ABSTRACT   This study is designed to evaluate impact of advertising strategies of beverages industry with special reference to Cadbury Nig. Plc. From the research, we want to find out whether advertisement is an important tool in marketing activities of beverages.  The general objective of the study is to determin...Continue Reading »

    65 pages |  24 engagements | 

  • 91. EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS
    » (A CASE STUDY OF ENUGU TELEVISION (E.T.V)     ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integr...Continue Reading »

    65 pages |  25 engagements | 

  • 92. AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY
    » (A CASE STUDY OF YOYO PURE WATER ENUGU STATE)     ABSTRACT   This study focused on the impact of physical distribution policies on pure water.  A case study of Yoyo pure water.   To carry out the research work, some of the following objectives were set out.                        To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure...Continue Reading »

    65 pages |  22 engagements | 

  • 93. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A ...
    »     ABSTRACT   The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: ·                    To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. ·               ...Continue Reading »

    65 pages |  26 engagements | 

  • 94. ASSESSMENT OF THE PRACTISE OF MARKETING CONCEPT IN BANKING INDUSTRIES IN NIGERIA
    »  (A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU)       ABSTRACT   The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with different objectives. Respondents were selected by m...Continue Reading »

    65 pages |  32 engagements | 

  • 95. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA GOODS
    »   (A CASE STUDY OF ENUGU METROPOLISE)     ABSTRACT This research work concentrate on the “Attitude of consumers towards the Nigeria made Goods” with particular note on Enugu metropolise. Some objective of the study includes               To know if Nigeria made goods are to help quality               To determine the attitude of consumers for made in Nigeria goo...Continue Reading »

    65 pages |  34 engagements | 

  • 96. CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA MALT BRANDS OF MALT ...
    » IN ENUGU URBAN     ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban.   The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate ...Continue Reading »

    65 pages |  23 engagements | 

  • 97. CONSUMER PREPARATION OF INSURANCE SERVICES IN NIGERIA
    » (A CASE OF STUDY OF UNIC INSURANCE, WARRI METROPOLIS IN DELTA STATE)     ABSTRACT   The basic aim of this study is to find out the lavses of consumers negative perception of insurance services and how it can be changed from negative sphere to positive sphere. Data were collected from two hundred and twenty four (224) consumers and customers of insurance companies in Warri. They were selected by...Continue Reading »

    65 pages |  24 engagements | 

  • 98. EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS
    » IN ENUGU STATE (A CASE STUDY OF ALPHA POULTRY EMENE IN ENUGU STATE)       ABSTRACT   This research work “” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing.           The research is set out to address the following is...Continue Reading »

    65 pages |  22 engagements | 

  • 99. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF...
    »   (A CASE STUDY OF KINGMOS PAINT LTD)   ABSTRACT                                                       This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the   focal point of study. A descriptive research was conducted and a judgmental sa...Continue Reading »

    89 pages |  71 engagements | 

  • 100. THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL PRODUCTS
    »   (A CASE STUDY OF SETRACO NIGERIA PLC)   ABSTRACT This project title the Significance of product Quality on the Demand Industrial Product was carried out with Setraco Nigeria Plc as a Case Study. This study was expected to show the importance of product quality on demand, hence the objective of this research among other things was to examine and establish whether product quality is help to pro...Continue Reading »

    67 pages |  72 engagements | 


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