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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 61. EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

    » ABSTRACT The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu.To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure solid conclusion for the study. A structural quest...Continue Reading »

    65 pages |  175 engagements | 

  • 62. IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES

    » ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include:  To determine the impact of personal selling on the marketing of Milo.  To find out whether personal selling strategy adopted in the marketing of Mi...Continue Reading »

    65 pages |  172 engagements | 

  • 63. IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN N...

    » ABSTRACT This study is on a strong impression of effective management of resources want to know that impact of effective management of resources in solving unemployment problem in Oji River Local Government Area how they have carried its operations to bring this phenomenon to its minimum.In order to active this an empirical survey and library research were carried out. The sources of data used inc...Continue Reading »

    65 pages |  155 engagements | 

  • 64. IMPACT OF PRICING AND MARKETING OF BEVERAGE

    » ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making some useful recommendation on the improvement of th...Continue Reading »

    65 pages |  164 engagements | 

  • 65. IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

    » ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towards the use of their products. The objec...Continue Reading »

    65 pages |  177 engagements | 

  • 66. MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS

    » PROPOSAL 1. THE TOPIC The topic of this proposal research project is the marketing problems and prospects of five star hotel in Enugu metropolis (A vase study of Nike lake Resort Hotel Enugu) 2. THE RESEARCH OBJECTIVES The objectives of the research study will be to determine whether the promotional strategies used by the hotel lead to increased in customers awareness . To determine if the qual...Continue Reading »

    65 pages |  176 engagements | 

  • 67. IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA

    » ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria.The following were the objectives of the study: To find out how road transportation system help consumers in the distribution of their products in Nigeria. To know how extend to which road transportation system affected the marketing of consumers goods.The study among ot...Continue Reading »

    65 pages |  202 engagements | 

  • 68. IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS

    » ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and why this study was being carried out, that is...Continue Reading »

    65 pages |  161 engagements | 

  • 69. IMPACT OF PROMOTIONAL ACTIVITIES ON BOURNVITA PRODUCT

    » ABSTRACT This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include:To know how effective each of the promotion has been increasing the beverage’s market shares in the market.Based on these, four hypothesis were formulated each focusing on the impact of specific promotion date ...Continue Reading »

    65 pages |  263 engagements | 

  • 70. IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE

    » ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).The objective for which the study was carried out are to.Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the advertising programmes on the performance of MTN GSM.The pop...Continue Reading »

    65 pages |  164 engagements | 

  • 71. IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT

    » ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data we...Continue Reading »

    65 pages |  177 engagements | 

  • 72. IMPORTANCE OF BRANDING THE MARKETING OF UNILEVER PRODUCTS

    » ABSTRACT   This research work examined the importance of branding in the marketing of Univlever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sources form questionnaires and oral interview while secondary data came from textbooks magazines newspaper and journals. The research instrument used in gatheri...Continue Reading »

    65 pages |  170 engagements | 

  • 73. IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL SERVICES

    » ABSTRACT The study is intended to find out the impact of advertising on the marketing of hotel service in Enugu metropolis.This include investigation whether advertisement helps hotels in creation of public image also to know whether advertising in necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore the st...Continue Reading »

    65 pages |  419 engagements | 

  • 74. MARKETING OF EDUCATIONAL SERVICE

    » ABSTRACT   This project is on the marketing of educational programme of tertiary institutions.A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service.The populations studied comprised of student personnel and employers of IMT graduates pr...Continue Reading »

    65 pages |  333 engagements | 

  • 75. IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

    » ABSTRACT This project work examine the “impact of transportation cost on customer goods retail process”.The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about t...Continue Reading »

    65 pages |  300 engagements | 

  • 76. ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA

    » ABSTRACT This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited.It is aimed at identifying the extent of satisfaction their customers derive in the management of their sales and to give ...Continue Reading »

    65 pages |  304 engagements | 

  • 77. ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING

    » ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement objectives in Enugu and the various opportunities ...Continue Reading »

    65 pages |  323 engagements | 

  • 78. AGRICULTURAL MARKETING

    » ABSTRACT Topic problem of Agricultural Marketing in Enugu State(A case study of Ministry of Agriculture Enugu StateOBJECTIVES OF THE STUDYThe research will state the objective to accomplished through the study.These objectives are: to examine the level and problem we are facing in agricultural product and why we have shortage of food in farm productFORMULATION OF HYPOTHESISHere three hypothesis wi...Continue Reading »

    65 pages |  306 engagements | 

  • 79. CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EX...

    » ABSTRACT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total revenue worried about the trend the federal government in 1988 established the Nigeria Export Promot...Continue Reading »

    65 pages |  273 engagements | 

  • 80. PROMOTIONAL STRATEGY IN A SERVICE INDUSTRY

    » ABSTRACT   Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC.The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG) PLC, and recommend solutions to the problems.Based...Continue Reading »

    65 pages |  259 engagements | 


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