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Department of Marketing | Final Year Project Topics

  • 61. EFFECTS OF PRODUCT QUALITY ON BRAND LOYALTY
    »   (A STUDY OF NOKIA MOBILE PHONE)   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The marketing environment has become a very competitive one as it has continued to evolve. Thus, it has become important for businesses to look for ways of gaining and sustaining brand loyalty by building customer trust. In essence, brand loyalty has become the target of all organization because ...Continue Reading »

    118 pages |  16 engagements | 

  • 62. EFFECTS OF PRODUCT PACKAGING ON SALES VOLUME IN THE DAIRY INDUSTRY
    » (A  Study of Wamco Nig. Plc)   CHAPTER ONE INTRODUCTION   1.1      BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habits in particular, and of society as a whole (Zeithaml, V. 1988). In the rural society which prevailed until the industrial revolution of the 19th century, packaging was as rudimentary as the living condit...Continue Reading »

    70 pages |  15 engagements | 

  • 63. EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION.
    » EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION   (A CASE STUDY OF CADBURY NIGERIA PLC) CHAPER ONE INTRODUCTION   1.1      BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the provision of conceptual frame work for the word BUSIN...Continue Reading »

    61 pages |  -1 engagements | 

  • 64. EFFECTS OF PHYSICAL DISTRIBUTION ON THE SALE OF CONSUMABLE PRODUCTS
    » (A STUDY OF UNILEVER NIG PLC)     CHAPTER ONE INTRODUCTION 1.1                   BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier than getting it to customers.  Companies have decided on the best way to store and move their product and services so that they are available to customer in the right assortment, at the right time and in the ri...Continue Reading »

    64 pages |  19 engagements | 

  • 65. EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION
    »   (A CASE STUDY OF CADBURY NIGERIA PLC)       CHAPER ONE INTRODUCTION   1.1      BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the provision of conceptual frame work for the word BUSINESS. BUSINESS in a capitalist economy can be ...Continue Reading »

    61 pages |  21 engagements | 

  • 66. EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY AND CORPORATE IMAGE ...
    »   “A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA”   CHAPTER ONE INTRODUCTION   1.1       BACGROUND TO THE STUDY All organizations exists in complex relationship with elements in their external environments. Corporate social performance is therefore an obligation of organization to act in ways that serve both its own interest and that of its many external public. These publics are con...Continue Reading »

    55 pages |  15 engagements | 

  • 67. EFFECTS OF BRANDING ON PRODUCT IMAGE
    »   (A STUDY OF UNILEVER NIG PLC)   CHAPTER ONE INTRODUCTION   1.1     BACKGROUND TO THE STUDY It is paramount for an organization to promote an awareness of differences between the products and those of competitors.  Branding is one of the strategies of differentiating a product so that a company can compete in non price basis i.e. a company product should be differentiated from competitive...Continue Reading »

    54 pages |  49 engagements | 

  • 68. EFFECTS OF BACKWARD INTEGRATION STRATEGY ON ORGANIZATIONAL PERFORMANCE
    » IN MANUFACTURING  INDUSTRY   (A CASE STUDY OF  NESTLE NIGERIA  PLC)   CHAPTER ONE 1.1      HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC Nestle Nigeria plc is associated with the nestle group, the single largest food company in the world and it is known worldwide for its top quality products. Nestle Nigeria plc began simple trading in 1961 and has today grown into a leading manufacturing a...Continue Reading »

    89 pages |  47 engagements | 

  • 69. EFFECTIVENESS OF STRATEGIC MARKETING AND MANAGEMENT ON THE SUSTENANCE OF GROWTH ...
    » (A CASE STUDY OF LAGOS STATE UNIVERSITY)   CHAPTER ONE INTRODUCTION   1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative of marketing concept) has become a familiar slogan, with pride of place in the strategy statements of many organizations,” the god of actually implementing the customer orientation has continually been deceptiv...Continue Reading »

    83 pages |  54 engagements | 

  • 70. EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENT...
    » CHAPTER ONE INTRODUCTION 1.0   Background to the Study   The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain.   The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through...Continue Reading »

    83 pages |  15 engagements | 

  • 71. EFFECTIVE PROMTIONAL STRATEGIES ON PROFITABILITY OF AVIATION INDUSTRY
    » (A CASE STUDY OF ARIK AIRLINE, NIGERIA)   CHAPTER ONE INTRODUCTION   1.1   BACKGROUND OF THE STUDY Marketing and promotional strategies in the Aviation industry may differ depending on the unique situation of the individual business like Arik Airline. However there are a number of ways of categorizing some generic marketing strategies. A brief description of the most common categorizing schemes...Continue Reading »

    62 pages |  18 engagements | 

  • 72. EFFECTIVE COMMUNICATION AS A TOOLS FOR DETERMINING EMPLOYEE’S JOB PERFORMANCE
    » (A CASE STUDY OF CRUSADER INSURANCE NIGERIA PLC)   CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE RESEARCH PROJECT Leadership is a very crucial factor in the management process and means influence on the behaviour of other in order to achieve organizational purpose or goals.  Communication which is the mean through which task and recourse needed to carry out an assignment.  The roles ...Continue Reading »

    74 pages |  13 engagements | 

  • 73. EFFECTIVE CHANNELS OF DISTRIBUTION IN PRODUCT MARKET SHARE DEVELOPMENT IN ENHANC...
    »   (A CASE STUDY OF LISABI MILLS LTD)   CHAPTER ONE INTRODUCTION   1.1    BACKGROUND OF STUDY In the past years, the main aim of business organization was to Manufacture and sell, but recent marketing dynamic has change this my topic notion of our poor industrialists with finding out what consumers want and buy, as only then will there be certainty that the product can be sold profitability an...Continue Reading »

    36 pages |  16 engagements | 

  • 74. EFFECT OF MARKET SEGMENTATION ONPERFORMANCE OF BREWERY INDUSTRY
    » (CASE STUDIES OF GUINNESS NIGERIA PLC AND. NIGERIAN BREWERIES PLC)   CHAPTER ONE INTRODUCTION   1.0     BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it developed or developing economy, the supremacy being. accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimat...Continue Reading »

    64 pages |  17 engagements | 

  • 75. EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR:
    » (A CASE STUDY OF NIGERIAN BREWERIES PLC.)   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be defined as the activities in product planning that involves thecan be shapes, general designing...Continue Reading »

    90 pages |  23 engagements | 

  • 76. EFFECT OF PHYSICAL DISTRIBUTION ON ORGANIASATIONAL PERFORMANCE
    » (A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE)   CHAPTER ONE INTRODUCTION   1.1      BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat the lowest cost. Organizations began to realize that it isnot enough to improve efficiencies within an organiz...Continue Reading »

    74 pages |  19 engagements | 

  • 77. EFFECT OF RETAILING STRATEGY ON ORGANIZATIONAL PERFORMANC
    » E (A STUDY OF CADBURY NIGERIA PLC)        CHAPTER ONE INTRODUCTION   1.1   BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and profit and thus enhance firm’s performance. Vertical retailing is very common among larger busine...Continue Reading »

    94 pages |  17 engagements | 

  • 78. EFFECT OF THE PRACTICE OF SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF SMALL MEDI...
    » (SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS     CHAPTER ONE INTRODUCTION   1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer preferences is sound business practice and requires no justification other than the remuneration it provides. Similarly, creating a cultur...Continue Reading »

    62 pages |  14 engagements | 

  • 79. EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON MANUFACTURING SECTOR’S PERFORMANCE...
    » EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON MANUFACTURING SECTOR’S   PERFORMANCE IN NIGERIA.   CHAPTER ONE INTRODUCTION 1.1                       Background of the study The  success of any organization is completely determined by the quality of services that they produce, especially in competitive market place, this therefore bring the relevance of the ideology and prac...Continue Reading »

    82 pages |  18 engagements | 

  • 80. EFFECT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION
    » (A STUDY OF JUMIA ONLINE STORES IN LAGOS) CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has its ultimate function to inform, persuade and promote ideas in order to sell goods and services (Akinkugbe 2006; Kotler, 2009). Advertising, over the years, has grown to become a prominent form of marketing c...Continue Reading »

    87 pages |  18 engagements | 


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