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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 61. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION
    »   The Concept of Customer RetentionCustomer Retention is a marketing tool used in creating customer’s loyalty in order to retain them (Morns, 2007). However, Dennis (2008) opined that customer retention involves creating customer value through the improvement of products and services in order to satisfy customers so that an organization can retain their existing customers.The best customer...Continue Reading »

    65 pages |  81 engagements | 

  • 62. IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA BOTTLING COMPANY
    »   TABLE OF CONTENTS Title     DeclarationApproval pageDedication Acknowledgement      Abstract Table of contents CHAPTER ONE: Introduction  Background of the study Statement of Problem Objectives of the study Statement of Hypothesis Significance of the study Scope of the study Limitations of the Study Historical Background of the case study Definitions of terms ...Continue Reading »

    65 pages |  106 engagements | 

  • 63. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PROD...
    »   In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Many businesses fail to realize that they cannot stay in business without any marketing strategies. This is because they were op...Continue Reading »

    65 pages |  113 engagements | 

  • 64. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
    »   A sales organization could be defined as any one organization which consists of a group of people brought together to participate in a common effort direct toward accomplishing certain goals still and (unify).In overall marketing activities, sales management is a prominent and distinct function. If managed well, it goes for focuses on the profitability of the company. Some number of authors hav...Continue Reading »

    65 pages |  110 engagements | 

  • 65. NEW PRODUCT DEVELOPMENT AND IT'S IMPACT ON PRODUCTIVITY IN THE BANKING INDUSTRY ...
    »   Banking Industry has to be good at developing new products. It must also manage them in the face of changing tastes, technologies, Interest rates, exchange rate and competitions. Every product seems to go through a life cycle. It must go through several phases, and eventually die as new products that better serve consumer needs came along. The product life cycle presents two major challenges, F...Continue Reading »

    65 pages |  111 engagements | 

  • 66. THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
    »   ABSTRACT The study based on public relation and it’s impact in the banking industry (a case study of GTbank Kaduna branch). The study adopted survey research method using questionnaire as the instrument for gathering data. In writing this project, the research begin with a general introduction of the subject matter, statement of the general problem, as related to the organization rationa...Continue Reading »

    65 pages |  106 engagements | 

  • 67. THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
    »   According to Peter Druker (1986) he said that the aim of aim of marketing information system (MIS) is to know and understand the customer so well that the product or services rendered will be key to marketing decisions.  He further said that, many business firms lack information sophistication.  Many do not have a marketing research department where current and adequate marketing informat...Continue Reading »

    65 pages |  76 engagements | 

  • 68. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS BEHAVIOUR IN THE MARKETING OF SOME SELE...
    »   TABLE OF CONTENTSTitle Page                                                                         iDeclaration                          ...Continue Reading »

    65 pages |  54 engagements | 

  • 69. STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANK...
    »   Concept of Marketing StrategiesA marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors’ product are assessed and constant adjustment is made in order to achieve competitive edge or advantage over rival companies. This are mostly done through advertising, promotion, ...Continue Reading »

    65 pages |  62 engagements | 

  • 70. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY OF NIGERIA
    »   The subject under study is the effect of pricing policy on sales in beverage industry, the principle, of pricing entails that companies be cautious and efficient in setting up price for their product. Price as one of the four Ps of marketing, demand good attention, because it plays a major role in the successful marketing of  a company’s product, customers or consumers decide either t...Continue Reading »

    65 pages |  62 engagements | 

  • 71. THE IMPACT OF ADVERTISING ON SALES CONSUMER PATRONAGE
    »   TABLE OF CONTENTSTitle page                                                                                 Declaration                  ...Continue Reading »

    65 pages |  57 engagements | 

  • 72. THE IMPACT OF MARKETING STRATEGY IN THE BANKING INDUSTRY OF NIGERIA
    »     ABSTRACT The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP) on 1st of July, 1986, which has led to stiff competition in the industry. Marketing strategies is a written plan, usually comprehensive describing all activities involved in a particular marketing objective and their relationship to one another in bot...Continue Reading »

    65 pages |  62 engagements | 

  • 73. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION
    »   ABSTRACTProduct is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products l...Continue Reading »

    65 pages |  59 engagements | 

  • 74. THE IMPACT OF PERSONAL SEELING ON THE SALES VOLUME OF AN ORGANIZATION
    »   Personal selling consist of individual, personal communication i.e. face to face communication of information from the seller to prospective buyer. Personal selling is person to person communication in which the receiver provides immediate feedback to the source message through words gestures, expressions e.t.c such instant feedback allows the source to make instantaneous changes in encoding to...Continue Reading »

    65 pages |  67 engagements | 

  • 75. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGA...
    »   The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player.The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks.  A major breakthrough is the wireless telephone system which comes in either fixed wireless telephone lines or the g...Continue Reading »

    65 pages |  58 engagements | 

  • 76. THE ROLE OF THE FEDERAL GOVERNMENT OF NIGERIA IN THE PROMOTIONAL OF SMALL AND ME...
    »   INTRODUCTION Small scale business constitute an important component of the Nigerian industrial sector. The importance of this sector cannot be over emphasized, especially in a typical developing country like ours where the level of youth unemployment is rising beyond control. Hence small scale industries generate employment opportunities per unit of capital investment because they are generally...Continue Reading »

    65 pages |  62 engagements | 

  • 77. IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
    »     Introduction 1.1 BACKGROUND OF THE STUDYThe quest to achieve self sufficient food production is one of the highest priority facing most of the world today. Nigeria in particular. This is also a problem that threatens to be worsening all year round.Food in Nigeria is critically depended on transportation distribution, it then become obvious that wide variety of Nigerian food would not be ava...Continue Reading »

    65 pages |  66 engagements | 

  • 78. THE EFFECT OF PRICE CHANGES ON SALES ON CONSUMER GOODS
    »   Background to the studyPrices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by price. According to Ode (2011), the ...Continue Reading »

    65 pages |  57 engagements | 

  • 79. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR
    »   INTRODUCTIONNew technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the organizations of today.In time past, the soc...Continue Reading »

    65 pages |  67 engagements | 

  • 80. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY
    »   ABSTRACTThe research provides an appraisal of the marketing concept in the Banking  industry. It elucidate the nature of the marketing concept,functions and significance.The research profers a practical approach of the application of the Marketing concept in the banking industry. It appraises the functions of the marketing concept in projecting the uniqueness of  the banking products and ser...Continue Reading »

    65 pages |  81 engagements | 


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