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Department of Marketing | Final Year Project Topics

  • 61. AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER EN...
    » ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research work, some of the following objectives were set out. To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure water in Enugu metropolis. To determine the impact of distribution on the profitability of Yoyo pure wate...Continue Reading »

    77 pages |  894 engagements | 

  • 62. MARKETING OF DIARY PRODUCT IN ENUGU METROPOLIS ( A CASE STUDY OF FAN MILK NIGERI...
    » TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Signifificance of the study 1.5 Scope of the study 1.6 Definition of terms CHAPTER TWO Review of related literature 2.1 The meaning of marketing 2.2 The role of marketing mix 2.3 The role of marketing in the society 2.4 Importance of marketing 2.5 Recent trends in marketing in Nigeri...Continue Reading »

    60 pages |  1,245 engagements | 

  • 63. THE IMPACT OF NAFDAC ON MARKETING OFDRUGS IN ENUGU STATE
    » ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholesom...Continue Reading »

    121 pages |  1,327 engagements | 

  • 64. ANALYSIS OF CONSUMER PRODUCT ACCEPTANCES ON BRAND LOYALTY
    » CHAPTER ONE 1.1 INTRODUCTION In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the day go by to numerous influences and factors which propel them to accept a product or develop a brand loyalty.Consu...Continue Reading »

    83 pages |  989 engagements | 

  • 65. CONSUMER PROTECTION POLICY IN NIGERIA
    » (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the impact of “marketing mix” in the accomplishment of organization objecti...Continue Reading »

    123 pages |  1,879 engagements | 

  • 66. CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF M...
    » CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing v...Continue Reading »

    85 pages |  1,100 engagements | 

  • 67. MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN
    » MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering t...Continue Reading »

    69 pages |  577 engagements | 

  • 68. THE EFFECT OF PREPAID METER IN A SERVICE INDUSTRY
    » (A CASE STUDY OF PHCH) ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was hoarding the meters and selling them to the highest bidders. This development has continued to generat...Continue Reading »

    65 pages |  889 engagements | 

  • 69. EFFECTIVENESS OF PRICING POLICY AND PROFIT PLKANNING IN NIGERIAN ORGANIZATIONS
    » CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunately that many firms are still mismanaging pricing causing lots of money and anticipated profit to be unexplored and wasted. However in explaining the importance of pricing, Egbunike (2007:83) sustained that s...Continue Reading »

    118 pages |  500 engagements | 

  • 70. THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT
    » (A CASE STUDY OF PZ INDUSTRIES ENUGU) ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their product To ascertain the impact of promotion on the marketing of detergent with peculiar preference to el...Continue Reading »

    46 pages |  754 engagements | 

  • 71. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIV...
    » THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim of this project is to know the impact of &l...Continue Reading »

    47 pages |  1,370 engagements | 

  • 72. THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA
    » A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic of globalization. The related literature was reviecived only in major...Continue Reading »

    113 pages |  571 engagements | 

  • 73. EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA
    » . (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA FAAN ENUGU AIRPORT) ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic and sequential order is making up of five chapters. Chapter one, is the intioduition of the study, two, is a level of...Continue Reading »

    52 pages |  810 engagements | 

  • 74. EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS
    » ” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the distribution and the relationship between the distribution strategies and the availability of petro...Continue Reading »

    84 pages |  988 engagements | 

  • 75. MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES
    » (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide. Data collected were organized and analysed by putting them into tables, freq...Continue Reading »

    95 pages |  1,053 engagements | 

  • 76. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN E...
    » THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succ...Continue Reading »

    73 pages |  822 engagements | 

  • 77. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY
    » (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: Determination of the extent marketing research can improve product quality. To find out how marketing research can increase profitability. To ascertain t...Continue Reading »

    71 pages |  1,120 engagements | 

  • 78. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...
    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephon...Continue Reading »

    100 pages |  544 engagements | 

  • 79. THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS
    » (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This simple connotes that the effectiveness of product advertising can lead to increase in product advertising on sales vol...Continue Reading »

    100 pages |  1,540 engagements | 

  • 80. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR
    » A CASE STUDY OF AFRICAN PETROLEUM’S PLC Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very ...Continue Reading »

    126 pages |  1,123 engagements | 


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