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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 61. APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC

    » ABSTRACT This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution systems are effective and efficiency. In attempting to su...Continue Reading »

    65 pages |  102 engagements | 

  • 62. PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS

    » ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.T...Continue Reading »

    65 pages |  96 engagements | 

  • 63. EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

    » ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.To examine certfically the level of awareness generated to find out the medium through which the awareness was created.The population of study includes the relevant staff and management of First Bank of Nigeria...Continue Reading »

    65 pages |  98 engagements | 

  • 64. CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS

    » ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field.The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were ...Continue Reading »

    65 pages |  92 engagements | 

  • 65. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES

    » ABSTRACT The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire.Data was collected from seven zones such as New Heaven, Asa...Continue Reading »

    65 pages |  127 engagements | 

  • 66. APPLICATION OF MARKETING CONCEPT IN SERVICE INDUSTRY

    » ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow whit lawn dry and dry cleaning services.To carry out he research work some of the find out the problem faced by the from in marketing their service. t ascertain the possibility of applying the marketing concept in service marketing. To recommend efficient and effective ways of marketing lawn d...Continue Reading »

    65 pages |  127 engagements | 

  • 67. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...

    » ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structured questionnaires to complete. Their respon...Continue Reading »

    65 pages |  128 engagements | 

  • 68. EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR DRESSING SALOON

    » ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven.The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public relation adopted by after 8 saloon in ...Continue Reading »

    65 pages |  128 engagements | 

  • 69. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

    » CHAPTER ONE 1.1 INTRODUCTION Communication has become one of the greatest tools in marketing of goods. This important services has to be appropriating proceed in order to attract customer patronage and increase protiability. According to Kotles (1996 P:46) price is the amount of money customers pay for the product or service and the time a place of exchange. Mumer (1994:10) in the quality revie...Continue Reading »

    65 pages |  -1 engagements | 

  • 70. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER ...

    » ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following:a. to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.b. To determine whether the...Continue Reading »

    65 pages |  114 engagements | 

  • 71. EFFECTIVE MARKETING OF TELEVISION SERVICE

    » ABSTRACT The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization.During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objecti...Continue Reading »

    65 pages |  116 engagements | 

  • 72. EFFECTIVE PRICING AN ESSENTIAL FACTOR IN THE PROMOTION OF SALES

    » ABSTRACT The proposed research topic is summarized as follows: Firstly, it is aimed at establishing a coherent and comprehensive definition of pricing, by carefully identifying the parameters. That determines pricing. These parameters profit expectation, market value of the production and government but a few.Also the research work intends to establish the similarities and differences critically a...Continue Reading »

    65 pages |  105 engagements | 

  • 73. DISTRIBUTION CHANNEL STRATEGIES FOR BREAD

    » CHAPTER ONE INTRODUCTIONBACKGROUND OF THE STUDYAs the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided.In the view of Adirika, Ebue and Nnolin (2001) distribution is dem...Continue Reading »

    65 pages |  113 engagements | 

  • 74. MARKETING OF CHURCH SERVICE

    » ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests.The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc and the resea...Continue Reading »

    65 pages |  92 engagements | 

  • 75. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING

    » ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis. (A Case Study of Executive Airline Services) was carried out with some of the following objectives: To find out if the customers are satisfied with the quality and availability of EAS. To determine whether airline users are satisfied with the fare charged by executive airline services. ...Continue Reading »

    65 pages |  84 engagements | 

  • 76. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES

    » ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc maintains a corporate affairs department th...Continue Reading »

    65 pages |  83 engagements | 

  • 77. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPAN...

    » ABSTRACT This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).The researcher setout with the following objectives.To find out if quality of products is a problem to Encristo Pharmaceutical Industry.To find out the inadequate capital of the company and how it affect...Continue Reading »

    65 pages |  97 engagements | 

  • 78. PROBLEMS AND PROSPECTS OF MARKETING OF AGRICULTURAL PRODUCE IN AN ECONOMY

    » ABSTRACT The objective of this study was conducted to identify some essential date development for the government of poor marketing facilities in an economy.The population for this study was drawn from four towns in Aniocha South Local Government Area. The design adopted was interviewed and personal observation between the workers and villagers. This was done to get the area equally represented. T...Continue Reading »

    65 pages |  120 engagements | 

  • 79. MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY

    » ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry.To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study comprised customers, distributors, management a...Continue Reading »

    65 pages |  105 engagements | 

  • 80. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY

    » ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative.Workers almost in every sector of the economy are being kind of everyday. Civil servi...Continue Reading »

    65 pages |  -1 engagements | 


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