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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 61. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC
    » IN ENUGU STATE         ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.   To solve the research problem primary and secondary data were collected.  The research instrument used in collecting the data were questionnaire and personal oral interview.  The respondents compaesed the event staff/management and the custo...Continue Reading »

    65 pages |  21 engagements | 

  • 62. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY
    » (A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)       ABSTRACT             This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis.           In order to carry out the work, some of these objectives were stated:          To determine the relationship between service quality deli...Continue Reading »

    65 pages |  22 engagements | 

  • 63. THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAN...
    »   (A CASE STUDY OF UNILEVER PLC)         ABSTRACT This project is on the “effectiveness of marketing communication mix in creating awareness of a brand” (using Unilever Nigeria Plc as a case study. The main objective of this study is to find out the effectiveness of marketing communication in increasing the sales revenue of Unilever brother products.In the cause of seeking for informatio...Continue Reading »

    65 pages |  21 engagements | 

  • 64. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS
    » (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO)     ABSTRACT               This study focus on the effectiveness of personal selling in the marketing capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were stud...Continue Reading »

    65 pages |  21 engagements | 

  • 65. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS
    » (A CASE STUDY OF BIANCA COSMETICS ENUGU)       ABSTRACT             This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion a...Continue Reading »

    65 pages |  18 engagements | 

  • 66. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION IN NIGERIAN BOTTLING COMPANY
    » (A CASE STUDY OF COCA COLA, ENUGU)       ABSTRACT This research work is mainly on the effectiveness of physical distribution in Nigeria Bottling Company (NBC) (A case study of Coca cola). The essential objectives of this study is to determine the physical distribution activities of Nigeria Bottling Company products in Enugu metropolis and try to find out if these activities are well performed a...Continue Reading »

    65 pages |  19 engagements | 

  • 67. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER
    » IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY)     ABSTRACT             This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water.           The objective is to find out if their products have very wide demand within...Continue Reading »

    65 pages |  18 engagements | 

  • 68. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED INDUSTRIES ...
    » THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO ALLIED INDUSTRIES IN NIGERIA (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA) This research work traced the effectiveness of  promotional strategies employed by  Agro allied Industries in Nigeria in the promotion of their products like meshing,  casavita, yam flour, maize flour, animal feeds and vitarice...Continue Reading »

    65 pages |  72 engagements | 

  • 69. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES
    » THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD)     ABSTRACT           This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find out the advertising strategies employed by the organization ...Continue Reading »

    65 pages |  73 engagements | 

  • 70. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE
    » IN ENUGU METROPOLIS       TABLE OF CONTENTS Title page                                                                                ii Certification                                                                                   ...Continue Reading »

    65 pages |  66 engagements | 

  • 71. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE
    » IN ENUGU METROPOLIS (A CASE STUDY OF AIRTEL)       ABSTRACT This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in making telephone user to be aware of telecommunication services, in terms of moral, ethni...Continue Reading »

    65 pages |  65 engagements | 

  • 72. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM
    » IN ENUGU STATE       ABSTRACT             The study was on the impact of marketing in the development of tourism in Enugu state.           The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prospe...Continue Reading »

    65 pages |  38 engagements | 

  • 73. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDU...
    » (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)     ABSTRACT The study as the impacts of marketing logistics on the corporate profitability in the industry    a ( case study of  NBPLC,ENUGU IC) was carried out with the following objectives:           To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu.        ...Continue Reading »

    65 pages |  37 engagements | 

  • 74. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES
    » IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)     ABSTRACT           The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.           The objective, the study among other things include:          To determine the im...Continue Reading »

    65 pages |  36 engagements | 

  • 75. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDENMORN PRODUCTS IN ...
    »     ABSTRACT   Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks.           This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This wi...Continue Reading »

    65 pages |  39 engagements | 

  • 76. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLI...
    » (A CASE STUDY OF MINT PLC)     ABSTRACT           This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).           The objective for which the study was carried out are to.           Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the comp...Continue Reading »

    65 pages |  35 engagements | 

  • 77. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTELSERVICES IN ENUGU METROPOLIS
    » (A CASE STUDY OF MAC DAVOS HOTEL)     ABSTRACT   This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis.           This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics a...Continue Reading »

    65 pages |  34 engagements | 

  • 78. THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS
    » (A CASE STUDY OF NIKE REPORT HOTEL ENUGU)     TABLE OF CONTENT TITLE PAGE                                                       II APPROVAL PAGE                                                 III DEDICATION                                           ...Continue Reading »

    65 pages |  25 engagements | 

  • 79. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA
    » (A CASE STUDY OF NNPC NIGERIA)       ABSTRACT     The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as a pri...Continue Reading »

    65 pages |  27 engagements | 

  • 80. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGER...
    » (A CASE STUDY OF ENUGU ZONAL OFFICE)     ABSTRACT         This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria.  The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria.  The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investi...Continue Reading »

    65 pages |  40 engagements | 


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