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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 41. MARKETING PROBLEMS OF HOTEL AND CATERING ESTABLISHMENT

    » ABSTRACT This project work was on the marketing problems of hotel and catering establishment in Enugu state. A case study of Cordial Hotel.The main objectives of the study were to find out the problems inherent in Hotel and catering services.To evaluate the extent poor marketing affect their performanceBased on this 4 hypothesis were formulated and tested.Detail literature review was carried out o...Continue Reading »

    65 pages |  215 engagements | 

  • 42. EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS

    » ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban.The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this study.Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplement the information got through other sources....Continue Reading »

    65 pages |  230 engagements | 

  • 43. EFFECT OF GLOBALIZATION ON INDUSTRY IN NIGERIA

    » ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration.Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only in major area such as important and growth of servi...Continue Reading »

    65 pages |  256 engagements | 

  • 44. EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS

    » ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. To determine the brand of malt that is more available than the other and the consume...Continue Reading »

    65 pages |  207 engagements | 

  • 45. ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA

    » ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated.Apart from secondary data obtained from literature review,...Continue Reading »

    65 pages |  177 engagements | 

  • 46. EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

    » ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and var...Continue Reading »

    65 pages |  176 engagements | 

  • 47. EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC

    » ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compassed the event staff/management and the \customers of the company.In the organizin...Continue Reading »

    65 pages |  155 engagements | 

  • 48. EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

    » ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also...Continue Reading »

    65 pages |  172 engagements | 

  • 49. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

    » ABSTRACT This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer in other to determine the effectiveness of persona...Continue Reading »

    65 pages |  168 engagements | 

  • 50. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT

    » ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).The researcher set out with the following objectives:• To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. • To determine the impact of personal sellin...Continue Reading »

    65 pages |  175 engagements | 

  • 51. EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

    » ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study effectively, a total sample of seven firms were judgem...Continue Reading »

    65 pages |  165 engagements | 

  • 52. EFFECTIVENESS OF CONSUMER SERVICE DELIVER IN THE FAST FOOD INDUSTRY

    » ABSTRACT This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis.In order to carry out the work, some of these objectives were stated: To determine the relationship between service quality delivery and consumer satisfaction. To determine the responsiveness of the service delivered by Mr. Biggs to consumer patro...Continue Reading »

    65 pages |  170 engagements | 

  • 53. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF TOBACCO PRODUCTS

    » ABSTRACT The study is to identify the effectiveness of personal selling on the Marketing of Tobacco Products in Enugu Metropolis a case study of British American Tobacco.The main aim of this research work is to find out the problems particularly in the marketing of tobacco products using personal selling.Hypothesis were formulated and tested in the course of the research work. Questionnaires were ...Continue Reading »

    65 pages |  177 engagements | 

  • 54. EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR

    » ABSTRACT African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press.The company is actually very much interested to know its public problem areas...Continue Reading »

    65 pages |  165 engagements | 

  • 55. EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS

    » ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or not, with a special referen...Continue Reading »

    65 pages |  162 engagements | 

  • 56. EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS

    » CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAccording to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someone has to go out a...Continue Reading »

    65 pages |  177 engagements | 

  • 57. EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SACHETS WATER

    » ABSTRACT This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water.The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction of consumers with the present level of physical dis...Continue Reading »

    65 pages |  173 engagements | 

  • 58. EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO ALLIED INDUSTRIES IN NI...

    » ABSTRACT This research work traced the effectiveness of promotional strategies employed by Agro allied Industries in Nigeria in the promotion of their products like meshing, casavita, yam flour, maize flour, animal feeds and vitarice. The researcher selected Olympic maize milling Agro Allied industries Ltd. Awka as case study. He made an adept study into the various promotional elements and availa...Continue Reading »

    65 pages |  180 engagements | 

  • 59. IMPACT OF NAFDAC ON THE CONSUMPTION OF CONSUMER GOODS BEVERAGE IN NIGERIA

    » ABSTRACT The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety of the consumers in the consumption of consumer go...Continue Reading »

    65 pages |  186 engagements | 

  • 60. IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM

    » ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state.The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation of...Continue Reading »

    65 pages |  172 engagements | 


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