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Department of Marketing | Final Year Project Topics

  • 41. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE
    » IN ENUGU METROPOLISCHAPTER ONE  INTRODUCTION 1.1     BACKGROUND OF THE STUDY           This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand of beverages consumption either domestically or for commenced purpose.           Consumer brand preference in the purchase of bevera...Continue Reading »

    56 pages |  990 engagements | 

  • 42. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA
    »   CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF STUDY          Consumer protection is more and more becoming a topical issue in this country.   Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers.           The efficiency of marketing as a cannel of commitment to the c...Continue Reading »

    96 pages |  1,108 engagements | 

  • 43. MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY
    » (A CASE STUDY OF EMENIT NIGERIA PLC.)     ABSTRACT           A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative.         Worker...Continue Reading »

    58 pages |  813 engagements | 

  • 44. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS
    » The role of advertising on the marketing of suitcase in enugu metropolis   (a case study of Jumatex suitcase enugu)             ABSTRACT             This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase           Some objectives at this studies are: 1.       To determine the extent custo...Continue Reading »

    67 pages |  832 engagements | 

  • 45. THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR - A CASE STUDY OF DIAMOND BANK ...
    » THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR A CASE STUDY OF DIAMOND BANK PLC         CHAPTER ONE 1.1 BACKGROUND OF THE STUDY         The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research s...Continue Reading »

    50 pages |  1,339 engagements | 

  • 46. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER ...
    »       CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY A driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leading to initiative advancement of individuals and organization...Continue Reading »

    50 pages |  1,079 engagements | 

  • 47. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS
    » IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA) ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state urban is a lucrative venture. Although, fishes are marketed in different forms either as fresh, smoked or dried f...Continue Reading »

    60 pages |  2,397 engagements | 

  • 48. The impact of personal selling on sale volume
    » of mobile phones in Calabar municipality. (Marketing) ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. T...Continue Reading »

    57 pages |  3,179 engagements | 

  • 49. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR
    » IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)  1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new ...Continue Reading »

    81 pages |  1,702 engagements | 

  • 50. ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS
    » ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the coun...Continue Reading »

    75 pages |  1,230 engagements | 

  • 51. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS
    » (A CASE STUDY OF ROYAL ARK HOTEL LIMITEDABSTRACT            The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem.            Relevant work relating to this projec...Continue Reading »

    93 pages |  1,022 engagements | 

  • 52. PRODUCT PLANNING AND DISTRIBUTION
    » (A CASE STUDY OF NIGERIA BOTILING COMPANY (NBC) PLC ENUGU) ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. To understand the idea of product planning, product distribution and its circle. To know system of planning and distribution. To apprehend the effect of product distribution and planning a...Continue Reading »

    94 pages |  1,298 engagements | 

  • 53. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...
    » (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campai...Continue Reading »

    81 pages |  1,651 engagements | 

  • 54. EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR DRESSING SALOON IN ENUGU...
    » (A CASE STUDY OF AFTER 8 SALOON) ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public re...Continue Reading »

    67 pages |  871 engagements | 

  • 55. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...
    » PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA – A CASE STUDY OF NNPC ENUGU AND PORT HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were ra...Continue Reading »

    50 pages |  1,700 engagements | 

  • 56. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS
    » (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this stud...Continue Reading »

    112 pages |  1,475 engagements | 

  • 57. PROBLEMS AND PROSPECTS OF QUALITY CONTROL IN MANUFACTURING FIRMS
    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But often times this gal is not achieved due to some problems in the firms. The quality of any firms products or servi...Continue Reading »

    62 pages |  1,264 engagements | 

  • 58. PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT
    » (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY’S PLC, ENUGU. ABSTRACT Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many processes, from planning for either short range or long, fore casting doing market research ...Continue Reading »

    81 pages |  1,139 engagements | 

  • 59. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGER...
    » ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders. From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufact...Continue Reading »

    75 pages |  1,217 engagements | 

  • 60. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY O...
    » THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers...Continue Reading »

    69 pages |  917 engagements | 


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