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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 41. IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY
    » (A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU)     ABSTRACT             The research on the role of marketing in improving a company’s performance.            In order to carryout the work effectively some of the following objective were formulated. ·                    To know whether Juhel Pharmaceuticals conducts marketing research. ·       ...Continue Reading »

    65 pages |  25 engagements | 

  • 42. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY
    » (A CASE STUDY OF SEVEN UP  BOTTLING COMPANY PLC, ENUGU)     ABSTRACT           Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc.             Recently,  7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with  other   manuf...Continue Reading »

    65 pages |  25 engagements | 

  • 43. IMPROVING CUSTOMER SERVICES LEVELS IN SERVICES INDUSTRIES, THROUGH THE APPLICATI...
    » (A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR LABORATORY ENUGU)         ABSTRACT           The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country has made services provision of all kinds very expensive and competitive. The...Continue Reading »

    65 pages |  26 engagements | 

  • 44. MARKETING OF CHURCH SERVICES
    » MARKETING OF CHURCH SERVICES  (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)     ABSTRACT             Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?           The researcher observed that the marketing of church services have some services to r...Continue Reading »

    65 pages |  25 engagements | 

  • 45. MARKETING OF COMMUNICATION SERVICES
    » (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)     ABSTRACT           This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house.  The objective is to find out how ...Continue Reading »

    65 pages |  31 engagements | 

  • 46. MARKETING OF FAMILY PLANNING SERVICES
    » IN ENUGU URBAN     ABSTRACT             This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study.           Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death.     ...Continue Reading »

    65 pages |  56 engagements | 

  • 47. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPAN...
    » MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU)     ABSTRACT           This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The re...Continue Reading »

    65 pages |  54 engagements | 

  • 48. PRICING OF AGRICULTURAL PRODUCTS
    » (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)               ABSTRACT           This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate re...Continue Reading »

    65 pages |  55 engagements | 

  • 49. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES
    » IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).       ABSTRACT           This work was on the Promotional Strategies for the marketing of \educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology                                                   TABLE OF CONTENT   Ti...Continue Reading »

    65 pages |  57 engagements | 

  • 50. PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS
    » PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN ENUGU STATE (A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT)     ABSTRACT             This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).    ...Continue Reading »

    65 pages |  58 engagements | 

  • 51. PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT P...
    » PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS (A CASE STUDY OF NIGERIAN RAILWAY)     ABSTRACT             This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study.           Public relations policy is ...Continue Reading »

    65 pages |  -1 engagements | 

  • 52. THE APPLICATION OF MARKETING RESEARCH IN NEW PRODUCT PLANNING AND DEVELOPMENT
    »     ABSTRACT The research was based on the application of marketing research in new product planning and development the essence of the research was to find out the efficiency and effectiveness of the application of marketing research in new product planning and development. The major objectives of this study includes: bring to a company’s operation. To ascertain the kind of marketing research...Continue Reading »

    65 pages |  25 engagements | 

  • 53. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS
    » THE ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIAN PRODUCTS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE) ABSTRACT             This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.           The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacri...Continue Reading »

    65 pages |  27 engagements | 

  • 54. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION ...
    » IN ANAMBRA STATE  (A CASE STUDY OF ONITSHA METROPOLIS)     ABSTRACT           This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis).           The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study.        ...Continue Reading »

    65 pages |  26 engagements | 

  • 55. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS
    »       ABSTRACT           Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails i...Continue Reading »

    65 pages |  27 engagements | 

  • 56. THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY
    » (A CASE STUDY OF NDOKWA WEST  L.G.A IN DELTA STATE)                                     TABLE OF CONTENTS   Title page Certification Dedication Acknowledgement Table of contents   CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis Scope and limitatio...Continue Reading »

    65 pages |  25 engagements | 

  • 57. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS
    » IN ENUGU METROPOLIS  (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)       ABSTRACT             The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. ·                    To determine how advertis...Continue Reading »

    65 pages |  26 engagements | 

  • 58. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE
    » (A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI)     ABSTRACT             This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri.           The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it...Continue Reading »

    65 pages |  23 engagements | 

  • 59. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY
    » (A CASE STUDY OF EMENITE COMPANY ENUGU)     ABSTRACT             The topic treated in this project is    “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.           This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfi...Continue Reading »

    65 pages |  22 engagements | 

  • 60. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS
    » THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS IN ENUGU URBAN     ABSTRACT   This study examined those factors that influence brand preference among consumers in Enugu urban. The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Aga...Continue Reading »

    65 pages |  21 engagements | 


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