Quick Project Search


| Back |

Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 21. ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA

    » ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated.Apart from secondary data obtained from literature review,...Continue Reading »

    65 pages |  97 engagements | 

  • 22. EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

    » ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and var...Continue Reading »

    65 pages |  89 engagements | 

  • 23. EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC

    » ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compassed the event staff/management and the \customers of the company.In the organizin...Continue Reading »

    65 pages |  80 engagements | 

  • 24. EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

    » ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also...Continue Reading »

    65 pages |  90 engagements | 

  • 25. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

    » ABSTRACT This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer in other to determine the effectiveness of persona...Continue Reading »

    65 pages |  79 engagements | 

  • 26. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT

    » ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).The researcher set out with the following objectives:• To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. • To determine the impact of personal sellin...Continue Reading »

    65 pages |  81 engagements | 

  • 27. EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

    » ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study effectively, a total sample of seven firms were judgem...Continue Reading »

    65 pages |  81 engagements | 

  • 28. EFFECTIVENESS OF CONSUMER SERVICE DELIVER IN THE FAST FOOD INDUSTRY

    » ABSTRACT This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis.In order to carry out the work, some of these objectives were stated: To determine the relationship between service quality delivery and consumer satisfaction. To determine the responsiveness of the service delivered by Mr. Biggs to consumer patro...Continue Reading »

    65 pages |  84 engagements | 

  • 29. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF TOBACCO PRODUCTS

    » ABSTRACT The study is to identify the effectiveness of personal selling on the Marketing of Tobacco Products in Enugu Metropolis a case study of British American Tobacco.The main aim of this research work is to find out the problems particularly in the marketing of tobacco products using personal selling.Hypothesis were formulated and tested in the course of the research work. Questionnaires were ...Continue Reading »

    65 pages |  88 engagements | 

  • 30. EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR

    » ABSTRACT African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press.The company is actually very much interested to know its public problem areas...Continue Reading »

    65 pages |  89 engagements | 

  • 31. EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS

    » ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or not, with a special referen...Continue Reading »

    65 pages |  87 engagements | 

  • 32. EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS

    » CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAccording to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someone has to go out a...Continue Reading »

    65 pages |  86 engagements | 

  • 33. EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SACHETS WATER

    » ABSTRACT This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water.The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction of consumers with the present level of physical dis...Continue Reading »

    65 pages |  79 engagements | 

  • 34. EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO ALLIED INDUSTRIES IN NI...

    » ABSTRACT This research work traced the effectiveness of promotional strategies employed by Agro allied Industries in Nigeria in the promotion of their products like meshing, casavita, yam flour, maize flour, animal feeds and vitarice. The researcher selected Olympic maize milling Agro Allied industries Ltd. Awka as case study. He made an adept study into the various promotional elements and availa...Continue Reading »

    65 pages |  92 engagements | 

  • 35. IMPACT OF NAFDAC ON THE CONSUMPTION OF CONSUMER GOODS BEVERAGE IN NIGERIA

    » ABSTRACT The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety of the consumers in the consumption of consumer go...Continue Reading »

    65 pages |  83 engagements | 

  • 36. IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM

    » ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state.The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation of...Continue Reading »

    65 pages |  89 engagements | 

  • 37. EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES

    » ABSTRACT The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu.To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure solid conclusion for the study. A structural quest...Continue Reading »

    65 pages |  90 engagements | 

  • 38. IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES

    » ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include:  To determine the impact of personal selling on the marketing of Milo.  To find out whether personal selling strategy adopted in the marketing of Mi...Continue Reading »

    65 pages |  84 engagements | 

  • 39. IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN N...

    » ABSTRACT This study is on a strong impression of effective management of resources want to know that impact of effective management of resources in solving unemployment problem in Oji River Local Government Area how they have carried its operations to bring this phenomenon to its minimum.In order to active this an empirical survey and library research were carried out. The sources of data used inc...Continue Reading »

    65 pages |  76 engagements | 

  • 40. IMPACT OF PRICING AND MARKETING OF BEVERAGE

    » ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making some useful recommendation on the improvement of th...Continue Reading »

    65 pages |  82 engagements | 


Searching makes things a lot easier.. Search for what you are looking for

Quick Project Search