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Department of Marketing | Final Year Project Topics

  • 1. THE IMPACT OF MAMMY MARKET ON THE LIVELIHOOD OF MILITARY PERSONNEL IN THE BARRAC...
    »   CHAPTER ONE INTRODUCTION 1.1  Background to the Study Throughout history every society has faced the fundamental economic problem of deciding what to produce, and for whom, in a world of limited resources (Alderson, 1962). In the 20th century, two competing economic systems, broadly speaking, have provided very different answers: command economies directed by a centralized government, and mark...Continue Reading »

    67 pages |  70 engagements | 

  • 2. IMPACT OF BRANDING AND PACKAGING ON SALES TURN OVER OF NESTLE FOOD NIGERIA
    »   CHAPTER ONE   1.0     INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no lo...Continue Reading »

    56 pages |  146 engagements | 

  • 3. THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER GOODS IN NIGERIA
    » CHAPTER ONE 1.0   Introduction     1.1 Background to the Study The term ˜"Broadcast media" is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). Th...Continue Reading »

    65 pages |  178 engagements | 

  • 4. THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION
    » CHAPTER ONE 1.0     Introduction Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called advertisement it must be paid for. In the real sense, it is the method used by companies for creating awareness of their...Continue Reading »

    65 pages |  201 engagements | 

  • 5. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
    » CHAPTER ONE 1.1    INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what is known as consumer behaviour. Consumer’s decision to buy a particular product is usually subjecte...Continue Reading »

    65 pages |  206 engagements | 

  • 6. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY...
    » CHAPTER ONE 1.0     INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process.  It must...Continue Reading »

    65 pages |  173 engagements | 

  • 7. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLI...
    » CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort are critical for the companies because introducing a new product to the market is expensi...Continue Reading »

    65 pages |  144 engagements | 

  • 8. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU...
    »     A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE     CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing   industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, A...Continue Reading »

    65 pages |  168 engagements | 

  • 9. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRI...
    » THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE  STUDY OF 7UP BOTTLING COMPANY    NIG. PLC, 9TH MILE CORNER ENUGU) CHAPTER ONE INTRODUCTION         The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was necessitated by the desire to outsell the oth...Continue Reading »

    87 pages |  334 engagements | 

  • 10. THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES
    » .  (A CASE STUDY OF MICRO FINANCE BANK OKO) ABSTRACT         This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms.  ...Continue Reading »

    89 pages |  272 engagements | 

  • 11. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT.
    » PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC   NNEWI ANAMBRA STATE)   CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981). Definitions 1.      ...Continue Reading »

    103 pages |  216 engagements | 

  • 12. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITAB...
    » CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION   BANK PLC, OKO)     CHAPTER ONE INTRODUCTION         The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko).         Woodruff (1997) defines profitability as t...Continue Reading »

    86 pages |  230 engagements | 

  • 13. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKI...
    » (A CASE STUDY OF SELECTED COMMERCIAL BANK   IN DELTA STATE)   TABLE OF CONTENTS Title page                                                        i Certification                                                     ii Dedication                                           ...Continue Reading »

    77 pages |  196 engagements | 

  • 14. AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING
    » AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING     ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the fortifying agents in salt (iodine and iron) milk and marg...Continue Reading »

    32 pages |  200 engagements | 

  • 15. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK
    » (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A   ANAMBRA STATE) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply suplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria economy. Soft drinks are produced by the soft drinks industries within and outside the country and careful...Continue Reading »

    87 pages |  190 engagements | 

  • 16. ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS
    » (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH   MAGAZINE)   ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divid...Continue Reading »

    57 pages |  190 engagements | 

  • 17. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFRENCE
    » (A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1                          BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary ...Continue Reading »

    61 pages |  271 engagements | 

  • 18. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE ...
    »   To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined and conceptualized in various ways, de...Continue Reading »

    75 pages |  281 engagements | 

  • 19. STRESS AND COPING STRATEGIES AMONG MARKET TRADERS
    » (A CASE STUDY OF MAKURDI LOCAL GOVERNMENT)     project will be available within 1 3 days...Continue Reading »

    65 pages |  900 engagements | 

  • 20. IMPACT OF BRANDING AND ADVERTISEMENT ON THE MARKETABILITY OF SME
    »   project will be available within 1 3 days...Continue Reading »

    65 pages |  805 engagements | 


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