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Department of Marketing | Final Year Project Topics

  • 1. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION
    » (A Case Study of PZ Nigeria Plc, Kaduna)         CHAPTER ONE 1.0      INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate product, services and program to serve these markets.   Consumer are the most important things to consider whi...Continue Reading »

    90 pages |  526 engagements | 

  • 2. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGE INDUSTRY
    »   CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and ...Continue Reading »

    115 pages |  509 engagements | 

  • 3. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
    »   CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement ...Continue Reading »

    64 pages |  464 engagements | 

  • 4. DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMERS PRODUCTS
    »       CHAPTER ONE 1.0      Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack. Packaging is the first contact a consumer has with the product, so it is therefore of prime importance that materials are...Continue Reading »

    41 pages |  388 engagements | 

  • 5. APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY
    »   (A CASE STUDY OF SUNGLASS LTD KADUNA)   CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Staton (1964) defines marketing “as a total interaction of business activiti...Continue Reading »

    56 pages |  379 engagements | 

  • 6. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION
    » . A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA   CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix.  Many companies recognizes the need to integrate their various marketing communication efforts, such as...Continue Reading »

    100 pages |  400 engagements | 

  • 7. AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATION ON THE PROFITABILITY ...
    »   CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the pack...Continue Reading »

    63 pages |  360 engagements | 

  • 8. AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS
    » (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)    CHAPTER ONE         INTRODUCTION      BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to target buyers and publics. It consists of non personal or one way forms of communication conducted through paid media under clear sponsorship. The advertisers inc...Continue Reading »

    64 pages |  380 engagements | 

  • 9. THE IMPACT OF MAMMY MARKET ON THE LIVELIHOOD OF MILITARY PERSONNEL IN THE BARRAC...
    »   CHAPTER ONE INTRODUCTION 1.1  Background to the Study Throughout history every society has faced the fundamental economic problem of deciding what to produce, and for whom, in a world of limited resources (Alderson, 1962). In the 20th century, two competing economic systems, broadly speaking, have provided very different answers: command economies directed by a centralized government, and mark...Continue Reading »

    67 pages |  320 engagements | 

  • 10. IMPACT OF BRANDING AND PACKAGING ON SALES TURN OVER OF NESTLE FOOD NIGERIA
    »   CHAPTER ONE   1.0     INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no lo...Continue Reading »

    56 pages |  625 engagements | 

  • 11. THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER GOODS IN NIGERIA
    » CHAPTER ONE 1.0   Introduction     1.1 Background to the Study The term ˜"Broadcast media" is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). Th...Continue Reading »

    65 pages |  380 engagements | 

  • 12. THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION
    » CHAPTER ONE 1.0     Introduction Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called advertisement it must be paid for. In the real sense, it is the method used by companies for creating awareness of their...Continue Reading »

    65 pages |  554 engagements | 

  • 13. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
    » CHAPTER ONE 1.1    INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what is known as consumer behaviour. Consumer’s decision to buy a particular product is usually subjecte...Continue Reading »

    65 pages |  407 engagements | 

  • 14. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY...
    » CHAPTER ONE 1.0     INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process.  It must...Continue Reading »

    65 pages |  383 engagements | 

  • 15. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLI...
    » CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort are critical for the companies because introducing a new product to the market is expensi...Continue Reading »

    65 pages |  370 engagements | 

  • 16. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU...
    »     A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE     CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing   industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, A...Continue Reading »

    65 pages |  379 engagements | 

  • 17. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRI...
    » THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE  STUDY OF 7UP BOTTLING COMPANY    NIG. PLC, 9TH MILE CORNER ENUGU) CHAPTER ONE INTRODUCTION         The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was necessitated by the desire to outsell the oth...Continue Reading »

    87 pages |  556 engagements | 

  • 18. THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES
    » .  (A CASE STUDY OF MICRO FINANCE BANK OKO) ABSTRACT         This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms.  ...Continue Reading »

    89 pages |  537 engagements | 

  • 19. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT.
    » PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC   NNEWI ANAMBRA STATE)   CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981). Definitions 1.      ...Continue Reading »

    103 pages |  410 engagements | 

  • 20. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITAB...
    » CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION   BANK PLC, OKO)     CHAPTER ONE INTRODUCTION         The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko).         Woodruff (1997) defines profitability as t...Continue Reading »

    86 pages |  442 engagements | 


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