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Department of Marketing | Final Year Project Topics

  • 1. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY
    » (A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.)   ABSTRACT This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to eco...Continue Reading »

    63 pages |  35 engagements | 

  • 2. FFEECT OF FORWARD INTEGRATIONON MANUFACTURING INDUSTRY PERFORMANCE
    »       ABSTRACT The introduction of government export promotion policies in the development of the export business In Nigeria, which poses more or little threat do the export business in Nigeria. There are a lot of tasks ahead for the government of a country, but all the tasks are quite effective. The introduction of the export promotion policies will have to experience some restrictions through...Continue Reading »

    30 pages |  29 engagements | 

  • 3. ROLE OF CELEBRITY ADVERTISING IN CONSUMER BRAND LOYALTY
    » A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE   ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in recent times by GSM Telecommunications companies in Nigeria, considering the massive amount invested in...Continue Reading »

    71 pages |  43 engagements | 

  • 4. RELATIONSHIP SELLING: ITS EFFECTS ON SALESMAN PERFORMANCE IN SERVICE INDUSTRY
    »           TABLE OF CONTENTS PAGES Title Page                                                                                                                               i Certification Page                                        ...Continue Reading »

    129 pages |  36 engagements | 

  • 5. PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA
    » {A CASE STUDY OF NIGER INSURANCE PLC}   TABLE OF CONTENTS TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT LIST OF TABLES   CHAPTER ONE      INTRODUCTION 1.1       General Description of the Study 1.2       Statement of Problem 1.3       Aim and Objective of Study 1.4       Significance of the Study 1.5       Research Hypotheses 1.6       Res...Continue Reading »

    71 pages |  34 engagements | 

  • 6. PACKAGING AS A TOOL OF ACHIEVING HIGHER PROFITABILITY IN A MANUFACTURING COMPANY
    » (A Study of Nigeria Bottling Company)   ABSTRACT This research examine packaging as a tool of achieving higher profitability in a manufacturing company. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Hundred (100) questionnaires where administered to the staff of Nigeria Bottling Company. Two hypothe...Continue Reading »

    69 pages |  34 engagements | 

  • 7. MARKET ORIENTATION AND COMPANY PERFORMANCE
    » (A Case Study of Frigoglass Company Nigeria Ltd.)         ABSTRACT This study investigates market orientation and company performance in an organization. The study analysie the market orientation on company performance in an organization through the provision of effective marketing strategies in satisfying customer’s need. The specific objective was to examine market orientation and company ...Continue Reading »

    71 pages |  31 engagements | 

  • 8. ROLE OF MARKETING RESEARCH IN GAININGMARKET SHARE.
    » (A STUDY OF GLOBALCOM NIGERIA LIMITED)   ABSTRACT The study aims at integrating the organizations activities and focuses on the needs of the market place. However, it is basically concerned with prediction of sales of product among other things. As long as problem exist within the marketing system the need for research cannot be over simplified in marketing. Before customers’ needs and wants ca...Continue Reading »

    99 pages |  33 engagements | 

  • 9. SPATIAL DISTRIBUTION OF LOCAL MARKET AND VARIATIONS IN PRICES OF VEGETABLE IN LA...
    » (A CASE STUDY OF OJO LOCAL GOVERNMENT)     ABSTRACT The study examines the spatial distribution of local market and variations in vegetable prices in Lagos state using Ojo local government as a case study. Also the way in which effective distribution channels can be used to increase customer satisfaction and the spatial interaction in Ojo local Government as a whole.The major source of data coll...Continue Reading »

    62 pages |  31 engagements | 

  • 10. STRATEGIC PLANNING AS A TOOL FOR CORPORATE SURVIVAL
    » (A CASE STUDY OF CADBURY NIG. PLC)         ABSTRACT  This project is on strategic planning as a tool for corporate survival with reference to Cadbury Nigeria Plc ,Agidingbi, Ikeja, Lagos.   Effective management of business environmental changes depends on careful planning. Strategic planning has been the cornerstone of business organization survival, because of numerous benefits derived from...Continue Reading »

    53 pages |  32 engagements | 

  • 11. SURVIVALSTRATEGIES IN SMALL BUSINESS
    » (A CASE STUDY OF SOME SELECTED SMALL SCALE INDUSTRIES IN LAGOS STATE)     ABSTRACT This study was carried out to investigate into the Survival Strategies in small Scale Business in. Lagos State (a case study of some selected small scale industries). Information was sought on the activities and the performance of the small scale enterprises in Lagos State in the areas of loan acquisition, marketi...Continue Reading »

    60 pages |  15 engagements | 

  • 12. THE CONTRIBUTION OF MARKETING RESEARCH FOR NEW PRODUCT DEVELOPMENT
    » (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)     ABSTRACT The research work focused on "the contribution of marketing research for new product development". Discussing fully marketing research and new product development, its definition, importance, different types of marketing research and stages of new product development.   The research topic is concerned with the persistent increase of n...Continue Reading »

    74 pages |  18 engagements | 

  • 13. THE EFFECT OF MARKETING COMMUNICATION ON CONSUMER BUYING BEHAVIOUR
    » (A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC)   TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents   CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study 1.2                        Purpose of Study 1.3                        Research Question 1.4  ...Continue Reading »

    41 pages |  20 engagements | 

  • 14. THE EFFECT OF MATERIALS MANAGEMENT ON THE PROFITABILITY OF THE MANUFACTURING COM...
    » (A Study of Cadbury Nigeria Plc)                                                                        ABSTRACT This research was to examine The Effect of Materials Management on the Profitability of the Manufacturing Company with special reference to Cadbury Nigeria Plc. This study show with statistical evidences that materials ...Continue Reading »

    82 pages |  12 engagements | 

  • 15. THE EFFECT OF MEDIA ADVERTISEMENT ON SALES OF CONSUMER GOODS IN SOME SELECTED MA...
    »   TABLE OF CONTENTS   CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses 1.6       Significance of the Study 1.7       Scope of the Study 1.8       Limitations of the Study 1.9       Operational Definitions 1...Continue Reading »

    82 pages |  15 engagements | 

  • 16. THE EFFECT OF PRODUCT PLANNING AND DEVELOPMENT IN THE GROWTH OF ORGANISATION
    » (A Case Study Of Smithkline Glaxo Nigeria Plc)       ABSTRACT   This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were gathered through primary source with the aid of a well structured questionnaire. Simple random sampling technique was ado...Continue Reading »

    72 pages |  17 engagements | 

  • 17. THE INFLUENCE OF SALE PROMOTION ON EMPLOYEES PERFORMANCE IN AN ORGANIZATION
    » (A CASE STUDIES OF SOME BANKS)   ABSTRACT The study examined the influences of sales promotion of an employee in an organization. The research problem involves an investigation of the extent of which sales promotion influences an employee performances.   The extant literatures were reviewed, directly look at inducing retailers, consumers and sales persons by offering incentives or adding value f...Continue Reading »

    67 pages |  18 engagements | 

  • 18. THE PROBLEMS AND PROSPECTS OF DISTRIBUTING PAINTS IN NIGERIA
    » (A CASE STUDY OF BERGER PAINT NIGERIA PLC)   ABSTRACT This study explores the problems and prospects of distributing paints in Nigeria with Berger Paint Nigeria Pic, as its "case study. The study considers whether the middlemen shouldbe influenced to avoid undue charging of high prices and hoarding, whether selection of the night middlemen has relevance in the effectiveness of the company's distr...Continue Reading »

    56 pages |  17 engagements | 

  • 19. THE IMPACT OF SALES PROMOTION ON PRODUCT COMPETITIVENESS OF FAST MOVING CONSUMER...
    » (FMCG)   ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the market. Two hypotheses were set up in chapter one as variables for measurement and guide. Chapter one also discusses the problems to be ad...Continue Reading »

    61 pages |  20 engagements | 

  • 20. THE IMPACT OF SOCIAL RESPONSIBILITY ON ORGANISATIONAL IMAGE
    » (A CASE STUDY OF CADBURY NIGERIA PLC)       ABSTRACT This study focuses on the impact of social responsibility on organizational image. A case study of Cadbury Nig. Plc. The main objective of the research work was to determine the real impact of social responsibility as a tool for organizational image in other to make profitability and maximize shareholder wealth, to make the interest of shareh...Continue Reading »

    81 pages |  15 engagements | 


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