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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 1. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY

    » CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George (1986) much credit is given to the article to PATHMELL, which he gave a good description of the difference between goods and services and went further to distin...Continue Reading »

    65 pages |  254 engagements | 

  • 2. PROBLEMS OF ALLOCATION DISTRIBUTION AND MARKETING OF PETROLEUM PRODUCTS

    » CHAPTER ONE  1.1     BACKGROUND OF THE STUDY Oil exploration began inNigeriain 1908 although the documentation of occurrence of the minerals were reported some five (5) years earlier in 1903. The exploration efforts were punctuated by two world wars but eventually yielded results with discovery of oil in Oloibiri in 1956 by sheel Bp. Bayeri (1996:7) Production increased from a more five thous...Continue Reading »

    65 pages |  -1 engagements | 

  • 3. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE

    » HAPTER ONE  1.1  GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, student’s lectures, and marketing practitioners belie...Continue Reading »

    65 pages |  -1 engagements | 

  • 4. HE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT

    » T (A CASE STUDY OF ANDY GROUP OF COMPANY) CHAPTER ONE 1.1            GENERAL BACKGROUND TO THE SUBJECT MATTER This research works in designed to investigate and unraval the problems. Consequences and prospects of marketing paints product in Andy group of company under the present facing Nigeria industries and businessmen. The Nigeria environment underwent a fundamental change of the cl...Continue Reading »

    65 pages |  126 engagements | 

  • 5. MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY During the pre and post independence period,Nigeriamarkets were flooded with foreign goods including cosmetics. There was a great enthusiasm for specialization in importation for sale rather in local production scale. The scramble for the importation of ready made goods into the country for sale was so great that people gave little attention for local produc...Continue Reading »

    65 pages |  -1 engagements | 

  • 6. AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE DEVELOPMENT OF EFFECT...

    » ABSTRACT The fundamental facts of the topic “The Evaluation of Information Technology Impact in Development of Effective Marketing Strategies in the Banking Industry in Enugu Metropolis, “which looks into or investigate the trend ratio or quantum of this integral system (ITS) yield in the banking industry since the Y2k compliance and the revolutionary epoch of its, and accelerated future targe...Continue Reading »

    65 pages |  141 engagements | 

  • 7. THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE

    » HAPTER ONE INTRODUCTION 1.2       BACKGROUND OF THE STUDY Distribution in the manufacturing sector can be described as the controlling, moving of physical goods within industrial firms and through channel systems. Distribution envelops the planning and implementation of physical movement of materials and final goods from the production point to the point where it will be used to meet consum...Continue Reading »

    65 pages |  109 engagements | 

  • 8. THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY

    » CHAPTER ONE Introduction 1.1 Background Along with a rapidly growing economy, rising incomes and an enormous population, Nigeriais appreciated as one of the most attractive consumer markets in the world (Tong and Hawley, 2009). Meanwhile, with a growing interest in Guinness drinks by its consumers and the increase in Nigeria population along with increase drinking habit means more patronage. Guinn...Continue Reading »

    65 pages |  123 engagements | 

  • 9. IMPACT OF CORPORATE GOVERNANCE ON BANKS’ MARKET VALUE IN NIGERIA

    » CHAPTER ONE 1.1... 1.2     Statement of the Problem There is no gainsaying that the present economy deserves a sound, stable and better banking performance following the causative factors, such as unethical and unprofessional practices, poor management quality among others which contributed to low level of bank performance and sometimes lead to failure of bank. This has caused many researches ...Continue Reading »

    65 pages |  -1 engagements | 

  • 10. EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)

    » CHAPTER ONE 1.1 ... 1.2.   STATEMENT OF THE PROBLEMS          There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other to retain and maintain customer’s choice on a product.          The study is focused on the...Continue Reading »

    65 pages |  101 engagements | 

  • 11. ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANK...

    » CHAPTER ONE 1.1 ... 1.2   STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later eighties and nineties, commonly referred to as the new gen...Continue Reading »

    65 pages |  107 engagements | 

  • 12. THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR OF TOYOTA BRAND OF V...

    » ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether  Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find out whether Social media has significantly influenced the different stages of consumer decision making on the purchase of Toyota Brand of vehicles. Some of t...Continue Reading »

    65 pages |  -1 engagements | 

  • 13. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY...

    » CHAPTER ONEINTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected packet switched computer network, which as a new marketing medium has the potential to radically cha...Continue Reading »

    65 pages |  147 engagements | 

  • 14. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE: AN EMPIRICAL STUDY OF PHARMAC...

    » CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF THE STUDYAs the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell its products and services, that can satisfy their cu...Continue Reading »

    65 pages |  114 engagements | 

  • 15. THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT

    » CHAPTER ONEINTRODUCTION1.1    BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertising has been defined as any paid form of non personal presentation of ide...Continue Reading »

    65 pages |  -1 engagements | 

  • 16. THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUN...

    » CHAPTER ONE 1.0    INTRODUCTION1.1    BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate bra...Continue Reading »

    65 pages |  -1 engagements | 

  • 17. MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES

    » HAPTER ONE1.0     INTRODUCTION1.1     BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronage ...Continue Reading »

    65 pages |  -1 engagements | 

  • 18. THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY

    » ABSTRACT This study examines the effect of organizational culture on employee performance and organizational productivity. Five hypotheses were formulated and tested. The literature review examines the meaning of organizational culture, theoretical concepts in organizational culture, the functions of organizational culture, components of organizational culture, assessing the culture of an organiza...Continue Reading »

    65 pages |  107 engagements | 

  • 19. MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

    » CHAPTER ONE INTRODUCTION1.1   BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ...Continue Reading »

    65 pages |  -1 engagements | 

  • 20. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN...

    » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and sell...Continue Reading »

    65 pages |  -1 engagements | 


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