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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 1. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY.
    » MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC.)           ABSTRACT           A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers fo...Continue Reading »

    55 pages |  -1 engagements | 

  • 2. PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS
    » . (A CASE STUDY OF PETALS ENUGU)   PROJECT WILL BE READY IN THREE WORKING DAYS.          ...Continue Reading »

    55 pages |  230 engagements | 

  • 3. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU
    » (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).             ABSTRACT           This work was on the Promotional Strategies for the marketing of \educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology                                                   TABLE OF CONTENT   Ti...Continue Reading »

    55 pages |  26 engagements | 

  • 4. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENU...
    »  (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)             ABSTRACT             The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. ·                    To determine how advertising has aff...Continue Reading »

    56 pages |  28 engagements | 

  • 5. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED INDUSTRIES ...
    » THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO ALLIED INDUSTRIES IN NIGERIA. (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA)           ABS TRACT This research work traced the effectiveness of  promotional strategies employed by  Agro allied Industries in Nigeria in the promotion of their products like meshing,  casavita, yam flour, maize flour,...Continue Reading »

    56 pages |  -1 engagements | 

  • 6. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE .
    » THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU).     PROJECT WILL BE READY IN  THREE WORKING DAYS.    ...Continue Reading »

    56 pages |  46 engagements | 

  • 7. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS
    » (A CASE STUDY OF AIRTEL)           ABSTRACT This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in making telephone user to be aware of telecommunication services, in terms of moral, ethnics and norms i...Continue Reading »

    56 pages |  35 engagements | 

  • 8. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS
    »           TABLE OF CONTENTS Title page                                                                                ii Certification                                                                                      iii Dedic...Continue Reading »

    55 pages |  29 engagements | 

  • 9. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES.
    » (A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE).         ABSTRACT           This project work examine the “impact of transportation cost on customer goods retail process”.         The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkua...Continue Reading »

    44 pages |  -1 engagements | 

  • 10. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
    »         ABSTRACT             This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes.  The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals.  ...Continue Reading »

    45 pages |  30 engagements | 

  • 11. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES.
    » (A CASE STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU METROPOLIS)           ABSTRACT   The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry.  The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when co...Continue Reading »

    43 pages |  -1 engagements | 

  • 12. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE:
    » A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA       TABLE OF CONTENT   Title page Approval page Dedication Acknowledgement Preface Table of Contents   CHAPTER ONE:         INTRODUCTION Background to the study Statement of problem Working Definition Objective of the study Definition of terms Significance of the study Limitation of the study   CHAPTER TWO:        REVIEW OF...Continue Reading »

    65 pages |  -1 engagements | 

  • 13. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE.
    » (A case study of Emily Millionaire Enugu.           TABLE OF CONTENTS Title page                                                                                ii Approval page                                                                     ...Continue Reading »

    45 pages |  -1 engagements | 

  • 14. THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES
    » IN COSMETICS INDUSTRY (A CASE STUDY OF P.Z INDUSTRY PLC)            ABSTRACT This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. This research work have five chapters. Chapter one contains the general discussion to state the prob...Continue Reading »

    66 pages |  29 engagements | 

  • 15. THE PROBLEM AND PROSPECTS OF MARKETING AUTOMAINTENANCE
    » SERVICE IN ENUGU METROPOLIS           TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents                       CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Many people have myopic ideas about marketing, they misconceive ideas a strategy which applies only to management accounting and distribution trades. Some take it ...Continue Reading »

    55 pages |  23 engagements | 

  • 16. ADVERTISING AND SALES OF BEVERAGES IN ENUGU URBAN
    » (A CASE STUDY OF BOURNVITA PRODUCT MADE BY CADBURY NIG. PLC)     ABSTRACT   This study is designed to evaluate impact of advertising strategies of beverages industry with special reference to Cadbury Nig. Plc. From the research, we want to find out whether advertisement is an important tool in marketing activities of beverages. The general objective of the study is to determine whether adverti...Continue Reading »

    56 pages |  27 engagements | 

  • 17. ASSESSMENT OF THE PRACTISE OF MARKETING CONCEPT IN BANKING INDUSTRIES IN NIGERIA...
    »  (A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU)             ABSTRACT   The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with different objectives. Respondents were sele...Continue Reading »

    56 pages |  -1 engagements | 

  • 18. EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS IN ENUGU STATE.
    » (A CASE STUDY OF ALPHA POULTRY EMENE IN ENUGU STATE)           ABSTRACT   This research work “EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing.           The res...Continue Reading »

    45 pages |  24 engagements | 

  • 19. PROBLEMS OF BRAND PREFERENCE AMONGST USERS OF SKIN CARE PRODUCTS IN ENUGU METROP...
    » PROBLEMS OF BRAND PREFERENCE AMONGST USERS OF SKIN CARE PRODUCTS IN ENUGU METROPOLIS     project will be ready in three days...Continue Reading »

    45 pages |  21 engagements | 

  • 20. MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING.
    »   MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU  STATE.           ABSTRACT This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state.  The study also looked into various benef...Continue Reading »

    76 pages |  22 engagements | 


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