COMMUNICATION: THE KEY THING IN PUBLIC RELATION
Case study of DAAR Communication Limited)
Nolte (1974), one of the legendary
public relation consultant and other said, “That are two requirements for
success in the field of public relations. First, the person must have an
agreeable, likeable personality.” Secondly the person must be able to
communicate. The most charming personable, friendly person in the world will be
a complete failure if he cannot communicate,. The ablest communication will be
a flop if he has a negative personality.
The beginning of human
communication through artificial channels i.e not vocalization or gesture, goes
back to ancient care painting, drawn maps and writing. In the last century, a
revolution in telecommunication has greatly altered communication by providing
new media for a long distance communication.
The great transmitter the way radio broadcast occurred in July 25th,
1`920 and led to common communication via analogue and digital media.
telecommunication include traditional telephone radio and television broadcast
telecommunication and computer network.
aims and objectives of the study is mainly to:
the use of communication in an organization
to various readers how communication skills can help individuals to advance in
help show the importance of communication on every aspect of life.
OF THE LIMITATION
This research is limited to the study
of communication being the key thing in public relation using DAAR
Communications Limited as a case Study.
OF THE STUDY
This research will benefit the
researcher as it will broaden her knowledge. It also serves as a means for the
research to compose theoretical knowledge with practical application of
communication application in public relations.
The research will help
organization understand that the lifeline of a company is her public relation
officer. It will also enrich other researchers understanding concern
communication public relation
OF THE STUDY
Every good step in line faces great
challenges and this is no different. The following were some of the limitations
to this study.
Sufficient time for the Project
materials for efficient complication of article on this research topic.
funds were also a major barrier to the researcher.
timing also affects project timing.
HISTORY OF DAAR COMMUNICATION LIMITED
DAAR Communication is a private
independent Africa Communication Outfit based in Lagos, Nigeria’s Former
capital and the economic nerve center of the West Africa Sub – Region.
DAAR Communication was
incorporated in Nigeria in August 1988. It boasts of a successful background in
the closely related fields of printing and publishing. DAAR launched its
broadcast Service in 1994 with the promotion of Nigeria’s first private
independent radio station Ray power 100.5 fm.
The second channel Ray
power 2 106.5 fm commenced formal operation in April 1999. Before then, DAAR
Communication had launched a 24 hour global television service with the call
sign Africa Independent Television (AIT) with thematic philosophy that is
geared towards the promotion of Africa values and traditional of black people
across the world.
In the last quarter of 1999
DAAR Communication lunched into the information super highway with the
commencement of the DAAR Broadband internet services with capacity for Voice,
Internet across, video conference, data, telephony and other multi media
capabilities. DAAR Internet service complete the circle of DAAR Communication
Limited communication. Coverage
strategy, DAAR Communication limited with a staff of about 600 people in
Africa, Europe, and the united states is worth about 3.5 Billion Naira.
In line with the global
trend of the new information age which has achieved a convergence of
broadcasting and telecommunication DAAR communication has fully installed and
integrated equipment using its international satellite gateway system capable
of handling voice, data and video telecommunication to virtually every country
in the world.
Technological innovation in
digit and fiber optic networks and other areas of communication and
broadcasting transmission will redefine the total nature and system of
communication in the new millennium. The synergy of voice data and video in an
area of intense technological revision.
In appreciation of the fact
that the synergetic contribution of computer, telephone, fibre – optic and
video will open a chapter in revenue generation across multi – industry
frontier in the twenty first century, DAAR communication Limited has property
positional itself by installing equipment and facilities capable of handling
voice, a data and video telecommunication globally.
DAAR Communication did not start
broadcast operation until 1944, six years after incorporation. This was due to
legislative restriction in Nigeria broadcast sector. It was until August 24,
1992 about 50 years after the advert of broadcasting in Nigeria that the
government promulgated decree No.38, which deregulated the ownership of the
electronic media in the country.
Following this piece of
legislation, which ushered in a new era of private ownership of radio and
television stations, DAAR Communication applied for Radio, television and
direct broadcasting by satellite license. The license was subsequently granted.
It began full commercial broadcast operation on September 1, 1994 on its high
profile radio channel with the cell sign, Ray Power 100.5 The first private
independent radio station in federal republic of Nigeria.